Discover more from After School by Casey Lewis
Fanfix Fandom and Decoden Aesthetics
"'it' girl glow-up"
Coachella 2023 will livestream all stages across both weekends on YouTube; Chloe Fineman transforms into a ’90s pop star for Maybelline’s ‘Ugly Cry, Perfect Liner’ ad; and Ice Spice, Ethel Cain, and Lil Uzi Vert star in Heaven's spring 2023 campaign.
THE BRIDES WORE ’90S DIOR. AND ’00S MARGIELA. AND ’80S CHANEL., nyt
For stylish young brides-to-be, the hunt for archival designer wedding dresses has become serious business.
“I’m not the girl who is embarrassed if she goes to a party and she sees someone else wearing the same thing,” she said. “But with social media, certain weddings and dresses will go viral. And then it really becomes her dress — or people associate it with someone else — versus fully your own.”
MADEWELL’S ‘IT’ GIRL GLOW-UP TAKES AIM AT GEN Z, glossy
Following a botched IPO, J. Crew’s younger sister — a brand that has historically been millennial-leaning — is pivoting to Gen Z. Flowy dresses and puff-sleeve blouses are out; in their place are oversized blazers and baggy jeans, the uniform of a girl who has a decidedly “downtown mindset.”
WHY IS GEN Z ALWAYS TALKING ABOUT TARGET ON SOCIAL MEDIA?, fastco
When compared to YouTube and Walmart, two of the top brands among Gen Z (according to Morning Consult and National Retail Federation, respectively), Target is leading the follower count race by over a million on TikTok. Additional data shows that Target is the most popular retailer among college students.
THE DELIGHTFUL EXCESSES OF SMARTPHONE MAXIMALISM, theverge
“Decoden” style — short for “decorated” and “denwa,” the Japanese word for phone — is reminiscent of the bedazzled flip phones of the 2000s, in which every inch of the device is covered in embellishment. But compared to the flippy, clicky cellphones of the aughts, the extravagant decoden aesthetic is even more at odds with the devices it now covers: sleek, unobtrusive smartphones defined by a corporate minimalism that’s become synonymous with “high tech.”
THOUSANDS OF GEN Z CREATORS ARE USING FANFIX TO MONETIZE CONTENT AND INTERACT WITH FANS, techcrunch
The two-year-old Patreon competitor focused on Gen Z creators — i.e. it’s PG-13 — has attracted more than 10 million users. According to the startup, they’ve onboarded more than 3,000 creators, and the “average annual income for active creators” is $70,000.
MEMBERS OF CONGRESS ON TIKTOK DEFEND APP'S REACH TO VOTERS, ap
“I’m sensitive to the ban and recognize some of the security implications. But there is no more robust and expeditious way to reach young people in the United States of America than TikTok,” Democratic Rep. Dean Phillips of Minnesota told The Associated Press.
One last thought: