Fictional Influencers and Hypebeast Cartoons
“World’s most embarrassing internship."
A peek at Fairfax, Amazon’s new animated series about sneaker culture; sweats fatigue put status-y pandemic loungewear brand Entireworld out of business; New Yorkers are shelling out for “made to fade” ink; and Gen Z fave Lulu’s files for IPO.
HOW AN INTERN DOUBLED DATING APP THURSDAY’S WEEKLY DOWNLOADS WITH A $35 BUDGET
The stunts — one of which involved tying 30 balloons on an intern who was wearing a sign that read “World’s most embarrassing internship. Single? Download Thursday. #CuffingSeason” — led to a spike of more than double the 2,000 average weekly downloads. Not not brilliant. adweek
THE MESSY TRUTH ABOUT TEEN GIRLS AND INSTAGRAM
Is social media really singlehandedly ruining teen girls? “The answer isn’t as straightforward as statistics from Facebook’s internal documents and the subsequent reporting might suggest,” writes Jessica Grose, who points out that before Instagram was making adolescent women feel bad about their bodies, TV and magazines were doing an excellent job of doing the same. nyt
WE GOT DINNER WITH THE VIP LIST. CRY ABOUT IT.
Even if you’ve never heard their names before, TikTok influencers Audrey Jongens and Meg Radice are more powerful than Sam Sifton and Yelp combined (at least among certain circles). vice
The pair said they began plotting how to parlay virality into financial security as soon as their TikToks began attracting views. They held meetings for two, drew up business plans in shared Google Docs, and did furious outreach to restaurant owners touting their marketing skills. According to them, it worked. “Restaurants are like, ‘OK. You’ve been to all these restaurants, you know what looks good, you know what people want to see—how can I make my restaurant go viral?’”
↳ Fictional ‘influencers’ with millions of followers are taking over TikTok. nypost
TWITTER SHARES DATA ON GENERATION Z’S PRESENCE ON ITS PLATFORM
“Teens use Twitter, we swear!” says Twitter. A study — commissioned by Twitter — found that nearly one-half of tweets sent in the U.S. over the course of the year came from people aged 16 through 24; they also claim that a whopping 70% of Gen Z respondents use the social network to learn about new product drops. adweek
HOW NODALETO BECAME THE GEN Z GO-TO LUXURY SHOE
This Paris-based shoe brand is an A+ lesson in marketing luxury goods to Gen Z. 1) Focus on fewer SKUs + signature styles. 2. Get your product on the right stars — in this case, Maisie Williams. 3) Partner with Marc Jacobs on a hyper-buzzy limited-run drop. 4. Make sure your dad is also the LVMH fashion group CEO and chairman. 😈 Juuuust kidding! voguebusiness
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