Flirting Parties and Romantic Gorpcore
after school weekend edition
Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going!
In today’s letter:
The little girl going viral for Amish cosplay
“When the chile is tea but the finna is gag”
The rise of “restivals”
PrettyLittleThing’s controversial clean girl rebrand
The butter yellow agenda
“Recession hair”
Gen Zers are revolting against Kayla Itsines
The $40 status yogurt wellness girls are selling out
Millennial cringe is over (finally!!!)
And so much more, plus everything I’m buying (including the sandals a TikTok influenced me to get), reading, and listening to. But first, my favorite TikTok of the week:
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Last weekend, when I wrote about the status-y zit sticker brand Starface’s skincare expansion, I briefly thought to myself, “Why would Starface parent company Brand New launch Starface skincare when they already have Futurewise skincare?”
A glance at the ingredients gave me my answer: While Futurewise is all about deeply hydrating moisture, Starface is hyper-focused on acne.
But maybe my lizard brain was onto something: This week, Futurewise announced via social media they’d be saying goodbye — “for now,” at least — to their followers.
Their Instagram post has more than 300 comments, most of which look like this: