Frakta Cool and No-Fun Fall

Your daily digest of youth culture

TikTok has discovered classical music, Biden holds sign with 'Dude with Sign' to promote vaccines (the vax rates among young people really must be astoundingly low if the WH is partnering with F*ckjerry), Hot Vax Summer is turning into No-Fun Fall, Chinatown Market unveils rebrand, and…

THE COLLEGE DORM SHOPPING INDUSTRIAL COMPLEX IS REAL

A fascinating look into Dorm Chatter, “a 35,000-follower-strong bastion of mostly moms who debate the best fans, sheets, and, yes, storage bags, for moving their students to college.” Apparently the Frakta is the It bag in some circles. vox // Related: With college kids returning to campus, back-to-dorm spending on track to make bigger — but later — splash. cnbc

A STYLISH GUIDE FOR GOING BACK TO SCHOOL IRL

You don’t have to be a teen to appreciate High Snobiety’s back to school style guide. What it lacks in practicality — there’s a Prada lunchbox, a Louis Vuitton varsity jacket, a Thom Brown kilt — it makes up for in cool. highsnobiety

GIDDY UP, IT'S ABOUT TO BE A HORSE GIRL FALL

Lyst reported this week that key terms "cow print" and "rodeo" jumped collectively 64%; cowboy hats increased 26%. fashionista

TEENS CASH IN ON THE NFT ART BOOM

The 26-year-old founder of NFT marketplace Nifty Gateway (now owned by Gemini, the Winklevoss’ crypto exchange) likened the teen experimentation with NFTs to “kids hacking around with Napster in the early 2000s.” nyt

HOW GEMIST PLANS TO BECOME THE BUILD-A-BEAR OF JEWELRY

Aimed at Gen Z and millennials, the startup is trying to Warby Parker-ify the jewelry industry with customization and at-home try-ons; De Beers invested seven figures and counting. adweek

One last thought:

bettina @bettinamak

i don't care about your birth chart i just wanna know what niche and petty influencer drama you find yourself compelled to pay attention to even though you really shouldn't

August 16th 2021

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