French Manis and Disappearing Tattoos

Your daily digest of youth culture

Jul 7

Mel is returning, how the french manicure made its comeback, Glossier raises another $80 million, Urban Outfitters is selling makeup to men by way of Hims, vax that thang up, and…

Think Arod will be giving makeup tutorials at UO?

'TATTOO FOR A YEAR' STARTUP INKS A $20 MILLION FUNDING ROUND

Just four months after opening its first studio in Williamsburg*, Ephemeral Tattoo — which developed fading tattoo ink — raised cash to imminently expand into 10-20 markets. bloomberg

*I live in Williamsburg and have walked by this place like 100 hundred times and I always thought it was a jewelry store. It looks like The Wing meets Away meets Catbird.

TIKTOK MADE NOAH BECK INEXPLICABLY FAMOUS. NOW HE WANTS TO BREAK INTO HIGH FASHION

The University of Portland soccer player-turned-influencer has design aspirations. (OK, sure!) This interview is…fine, but this quote is really something! cnn

"There's the attention that comes with posting a video, and the serotonin of getting notifications on your phone. That's what kind of drives us as a generation now. As ridiculous as it sounds."

BTS WILL MODEL LOUIS VUITTON MEN’S WEAR IN SPIN-OFF FILM

The fall 2021 Louis Vuitton men’s collection by Virgil Abloh spawned a spin-off line — an unnecessary amount of output if you ask me, but Virgil did not — and it will debut today via a film starring the K-pop band. wwd // Related: How a 30-year-old $590 Vivienne Westwood necklace took over TikTok. nyt

BLOOMINGDALE’S IS GETTING READY TO OPEN ITS FIRST-EVER BLOOMIE’S STORE

This looks juuuust like Neighborhood Goods/B8ta/etc, and has a tightly curated inventory to match. (Not saying it’s a good idea, but also not not saying it.) cnbc

SNAP, FORESIGHT FACTORY LOOK AT POST-PANDEMIC SHOPPING IN THE US

Foresight Factory predicted that by 2025, there will be a 37% increase in Gen Z shoppers in the U.S. who use augmented reality before purchasing a product. (A convenient-for-Snap theory, since they are investing heavily in AR.) They also report that two out of five U.S. shoppers now expect AR to be available when shopping for items in categories such as beauty, cars, clothes, furniture, and luxury. adweek

RENTING CLOTHES IS ‘LESS GREEN THAN THROWING THEM AWAY’

Unfortunate news for Rent The Runway, which is probably in the middle of raising their Series…G? guardian // Related: Green — the color, not the concept — is sweeping the fashion world. wmag

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