Frontal Lobes and Virtual Wives
after school weekend edition
Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.
After spending the week reading about M3GAN — which, btw, has had one of the more genius marketing strategies in recent memory — I finally watched it for myself last night (on Friday the 13th, no less). It was fun and funny! Highly recommend seeing it, especially in a theater. The best part was the audience absolutely losing it when M3GAN sang “Titanium,” the David Guetta and Sia song.
Last week, everyone reassured me that the length of these are, in fact, not too long, so this one clocks in at a record 2,681 words! The weird thing about writing an email newsletter is that you often feel like you’re sort of just shouting your thoughts into the void, so it’s always nice to hear feedback (especially if the feedback is nice!). (Why does this recent study about teens who frequently checked social media showing increasing sensitivity to peer feedback suddenly come to mind? 🫠)
Anyway! Thanks for being here. Today, we’re talking about:
Logan Paul x KSI Prime Energy mania
Pepsi’s new “Sierra Mist for teens”
Molson Coors’ new “booze-free cocktail for Gen Z”
LoveShakeFancy’s step into activewear
It was a bad week for Addison Rae’s beauty brand
And for Glossier, too
But a good week for Emma Chamberlain and L’Oreal!
Olivia Dunne stans
Gas stove influencers
Botox backlash
“Tweakments”
And so much more!