Fruitz and Tufts
malls live on
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‘Baggy Bieber’ returns for the latest Balenciaga campaign; the resurgence of tufting among young people — which WSJ covered last year — is taking off in China, too; and Vogue asks, “are you ready for this jelly sneaker trend?” (Sounds more like a threat than a question if you ask me!).
BUMBLE MAKES ITS FIRST ACQUISITION WITH DEAL FOR FRENCH GEN Z DATING APP, FRUITZ, techcrunch
Terrible name, interesting premise: “The quirky app Fruitz takes an unconventional approach to help users find matches, as it assigns a fruit to each particular kind of relationship type, ranging from those who want long-term commitments to those in search of one-night action. This allows users to filter out those who aren’t on the same page as them. It also prompts users to answer questions that serve as ice breakers before messaging their match.”
WHY THE INTERNET LOVES EUPHORIA BUT HATES THE MAN WHO MADE IT, slate
Last Monday, mere hours after a new episode aired, “sam levinson” was trending on Twitter, with over 49,500 tweets calling him out by name.
Highly critical fans are mulling over his eternal damnation. They’re bemoaning the sexual interests and escapades of his characters (and accusing him of having non-narrative reasons for including them). They’re even jokingly threatening drastic actions if their favorite characters don’t make it out of this season alive.
MALL-BASED BRANDS LIKE GAP AND ABERCROMBIE ARE HAVING A ‘RENAISSANCE’ ON TIKTOK, modernretail
Malls may be dead, but mall brands are alive and well — they’re just on TikTok. On the short-form video-sharing app, #gaphoodie currently has 9.3 million views. Meanwhile, #abercrombie has 197.7 million views on TikTok and #abercrombiejeans has 53.7 million.
THE REALREAL AND REBAG’S LUXURY RESALE STORES ARE A WELLSPRING FOR NEW CUSTOMERS, modernretail
Super smart for these companies to lean into brick and mortar, not only because consumers like trying on secondhand IRL (because vintage sizing is impossible!), but also because young consumers are generally into experiential in-person shopping. I wouldn’t buy a vintage Chanel purse online, but I wouldn’t think twice about it in-store (well, except for the toll on my bank account and all that).
GEN Z AND MILLENNIALS ARE FINALLY ADMITTING IT'S A TERRIBLE TIME TO BUY A HOUSE, insider
More than 80% of 18- to 34-year-olds believe now is a bad time to buy a house. Meanwhile, this NFT home sale has 1,500 bidders lining up.
One last thought:
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