Discover more from After School by Casey Lewis
Gen Beta and Summer Flings
next-gen american idol
Baggu and it-girl designer Sandy Liang collaborated on a reaaaally good co-branded tote bag; Teen Vogue's August cover features Heartstopper stars Joe Locke and Kit Connor; and a 17-year-old tricked millions into thinking he sold his house to see Travis Scott’s Utopia.
‘I CAN’T STRESS HOW MUCH BOOKTOK SELLS’: TEEN LITERARY INFLUENCERS SWAYING PUBLISHERS, theguardian
While very much an online phenomenon, BookTok is having a material impact on the high street, with TikTok encouraging people to buy their books from bricks-and-mortar booksellers through a partnership with bookshop.org. The famous Waterstones in London’s Piccadilly is “enjoying a very modern sales boost from social media,” with teenage girls regularly gathering to buy new books and meet new friends, both discovered on TikTok.
REPORT FINDS YOUTUBE MORE POPULAR THAN TIKTOK FOR YOUNG BOOK BUYERS, theguardian (again — they’re really on that booktok beat)
Despite the popularity of BookTok, Neilsen found more people aged between 14-25 search YouTube for new reads.
TIKTOK WANTS CREATORS TO TAKE THE MIC IN A LIVESTREAMED SINGING COMPETITION, tubefilter
Essentially American Idol for Gen Z, the "Gimme the Mic" contest is open to U.S.-based TikTok users over the age of 18. Auditions are conducted by posting a 30-second video with the hashtag #GIMMETHEMIC; I loathe brand contests that force people to enter so publically — such a shameless play for followers! — but dammit if they aren’t effective.
THE AMERICAN DREAM HAS LOST ITS HUSTLE, axios
Even before the pandemic, young Americans had a mistrust of capitalism, believing that employers were exploiting their labor; now, with a strong labor market, the “exploited have become the exploiters.”
THE ERA OF ULTRACHEAP STUFF IS UNDER THREAT, wsj
Factories across Asia are struggling to attract young workers — instead, “everybody wants to be an Instagrammer or a photographer or a stylist or work at a coffee shop,” says one source — which is bad news for Western consumers accustomed to inexpensive goods.
Lovesac, a furniture maker based in Stamford, Conn., says its workforce in China is aging, and it has become harder to find younger workers to fill openings. Its chief executive, Shawn Nelson, said young people in places like China and Vietnam who have smartphones and are plugged into global culture are less interested in factory work. “Once they can see the Kardashians, they don’t want to do that work anymore,” he said. “They’d rather work in a shop.”
TINDER REIMAGINES THE SUMMER FLING AS ITS MARKETING TO GEN Z PAYS OFF, adweek
Tinder parent Match Group is crediting the “It Starts With a Swipe” campaign with increasing Tinder’s user sign-ups, particularly among women and younger people. Tinder’s second-quarter revenue increased 6% year on year to $475 million. Later this year, Tinder plans to launch a product refresh aimed specifically at its Gen Z audience — think AI-powered prompts, quizzes, and conversation starters — in addition to the much-talked-about new $500 “high-end” membership program.
GEN ZERS ARE FREAKING OUT AFTER REALIZING THEIR KIDS WILL BE PART OF 'GEN BETA', insider
Gen Zers are shocked to realize that 2024 is the last year to have children who will be part of "Gen Alpha," and that babies born between 2025 and 2039 will be part of "Gen Beta."
One last thought:
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