After School is a daily newsletter about youth culture read by execs from Facebook, Nike, and Depop. I’m so happy you’re here! If you like it, consider forwarding to your extremely powerful boss (or becoming a paid subscriber).
Meet the Gen Z model turned filmmaker making horror movies with her family in the Catskills; Abercrombie tests same-day delivery (plus, a look inside the reinvention of A&F); Addison Rae releases a “mood-based” fragrance; and nearly 1 in 3 adults get financial support “from the bank of mom and dad” post-Covid.
HOW GEN Z KILLED BASIC BLACK
This is a super fascinating look into young consumers’ love of color — and I’m not just saying that because writer Isabel Slone quoted me in the piece. IMO, it all comes down to what’s most likely to get likes on Instagram or go viral on TikTok. (I would add that black is alive and well among millennials, at least in my own closet.) harpersbazaar
FACEBOOK WANTS TO ATTRACT YOUNG PEOPLE, BUT GEN Z TEENS SAY IT'S A 'BOOMER SOCIAL NETWORK'
A reporter talked to a bunch of teens about Facebook, and this Gen Zer’s POV pretty much sums up: "As long as older people are on there, I am not using Facebook." (Thing is, though, what happens when older people overtake TikTok…which is very much already happening?) insider
↳ Meanwhile, CNN asked Gen Z what they’ve taken away from the pandemic thus far. cnn
↳ And Vice asked Gen Z what they think of millennial subculture fashion. “Aside from glorifying serious issues, the absolute worst thing Skins did was normalise clothing like this.” vice
FLOX, AN APP TO HELP FRIEND GROUPS MEET EACH OTHER, IS WOOING COLLEGE STUDENTS IN NYC
I’ve been impressed by this app and founder Jamie Lee — a Gen Zer and Columbia dropout who literally could not be cooler — for a while now, and I can’t wait to see what’s next for Flox. techcrunch
“Since I had first downloaded Instagram in middle school, I’ve always just been presenting myself online as an individual, but I felt like I was having a lot of anxiety about not presenting myself authentically online…I wanted to lean into that idea of, okay, how can we find a way to connect people authentically? And I thought the best way to do that would be with our friends, who we’re most authentic around.”
FACEBOOK EXPANDS LIVE SHOPPING OFFERING TO PREPARE FOR A BUSTLING HOLIDAY SEASON
We’re going to see a huge push towards live shopping around holiday shopping, and I can’t wait to see how it goes, especially since we know 70% of Gen Z plans to do their holiday shopping IRL. (Fwiw, Wunderman Thompson estimates live-streaming sales to be $500 billion by 2023.) modernretail
↳ Pinterest gets into live shopping with the launch of Pinterest TV, unveiling a lineup of programming including “Buy This,” a series where Pinterest creators will “show off products from brands like Patagonia, Melody Ehsani and Crown Affair.” techcrunch
↳ Okay great, but: Payment is livestream shopping’s biggest obstacle. morningbrew
One last thought: