Generational Guppies and TikTok TV

"fantastic ROI"

Lily Rose-Depp, Ice Spice, and Jenna Ortega top Variety’s 2023 Young Hollywood Impact list; Taylor Swift announces “1989 (Taylor’s Version)” release date; and New York’s prep brand Rowing Blazers is Target’s next big collaborator — TikTok’s going to absolutely lose it over this one.

TIKTOK USERS CAN NOW WATCH A FULL EPISODE OF PEACOCK’S ‘KILLING IT’, techcrunch
Peacock’s new strategy to promote its shows to Gen Z? Posting full episodes on TikTok. They’re kicking it off with Season 2 Episode 1 of “Killing It,” a “rags-to-riches sitcom about class and capitalism” that’s now available on Peacock’s TikTok account broken into five videos that are 3-8 minutes long — an ideal way for the attention-deficit TikTok-addled generation to consume TV series, imo.

THREADS DOESN'T SEEM TO BE CATCHING ON — AND X IS LOSING SOME ONCE-LOYAL USERS. GEN ZERS SHARE WHAT THEY THINK IS MISSING., insider
"I'm not a fan of connecting my X persona with my Instagram persona," said 22-year-old Sydney Rose, who has been active on social media since she made her Instagram account in the sixth grade. "X is more my actual personality rather than just what I look like." (This article also quotes Edward Gonzales, 25, who “has been a social media user since the days of MySpace” — the math’s not mathing.)

CREATORS ARE 'PLEASANTLY SURPRISED' BY X'S DECENT AD REVENUE-SHARING PAYOUTS, mashable
'$8 to make $370 is a fantastic ROI for something I do anyway,' one creator tweeted.

NEARLY ONE IN FOUR GEN Z SHOPPERS WON’T BUY IF BNPL NOT OFFERED, pymnts
39% of Gen Z consumers use buy now, pay later apps to buy clothing, representing the greatest rate of BNPL use across purchase categories and generations; if BNPL were unavailable for a given purchase, 27% of Gen Z would opt not to buy the item. (Necessary reminder that BNPL has driven many, many young consumers into deep debt.)

U.K. MILLENNIALS AND GEN Z LABELED ‘GUPPIES’ BECAUSE THEY’RE ‘GIVING UP ON PROPERTY’—THEY MOSTLY LIVE WITH MUM AND DAD, fortune
Not even a quarter of Brits under the age of 40 own a home, and among those who don’t, a full 42% have stopped aspiring to own for at least the next 10 years and will likely remain living under the roof of their parents.

LONDON’S OXFORD STREET DESCENDS INTO CHAOS AS TIKTOK-FUELED RIOTERS CLASH WITH POLICE, wwd
Oxford Street descended into chaos after a TikTok went viral that encouraged people to rob JD Sports and other stores at the heart of London’s busiest shopping area. Despite the increased police presence, large groups of youngsters, who mostly wore black and gray tracksuits while covering their faces with masks, were running away from the police in front of H&M’s flagship store on Oxford Circus. This is the second riot in a week caused by social media…

'WE'RE NOT JUST VOTING. WE'RE ALSO RUNNING.' DAVID HOGG LAUNCHES YOUNG CANDIDATE PAC, npr
Hogg is launching Leaders We Deserve, a hybrid political action committee backing candidates under 35 years old running for federal office and under 30 years old running for state office. The group — which plans to primarily focus on state-level races and a smaller number of congressional matchups — will target open, Democratic-held seats in the upcoming 2024 primary season.

One last thought:

@lilybeckstead @lilybeckstead ♬ (It Goes Like) Nanana - Edit - Peggy Gou

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