Geriatric-Millennial Clogs and Audio Auras
“the most splurge-worthy pajama set of 2021"
Away launches a “passport scholarship fund” to help students travel the world; NFTs take the top spot in influential art world power list; Eastpak and Depop partner on upcycled backpacks; Off-White’s resale value skyrocketed after Virgil Abloh’s death; and Forbes’ annual 30 under 30 list — published today — is 14% Gen Z.
The teens were tasked with styling their own looks from the Acne Studios SS22 Face collection. They are predictably great.
“Oria Mackenzie and Amelie Salas have spent the last two years trialing panty samples, interviewing potential customers and scouring Reddit forums to understand all the ways that underwear brands, in their opinion, have failed women.” Parade isn’t the only brand coming for Victoria’s Secret.
Honestly you can just skip the piece, which is a little more “generation vs generation” than it needs to be, and just read this very good tweet:
THE FASTEST-GROWING BRANDS OF 2021 REPORT, morning consult
And the fastest-growing brand among Gen Z goes to…Paramount+? OK, sure! Others in the top 20 include Zillow (makes sense), Midol (here’s why), Ruffles (Cheddar & Sour Cream needs no explanation), and Quality Inn & Suites (it’s cheap?).
I used to work at The Strategist, which I continue to believe to be one of the best sites on the internet, and this is one of my favorite reads every year — less so as a literal gift guide, more so as an overview of the biggest trends of the holiday season and, to a larger extent, the entire year. Also, big yes to “geriatric-millennial clogs” and “cotton-candy-colored glassware.”
Quick lil note: In response to yesterday’s “ugly phase” story, I got this response from a junior high teacher and appreciated her perspective so much I wanted to share…
I hate to be your reply guy!!!! But I do see kids in their awkward phase still. What stresses me out is the fact that they FILTER IT ALL AWAY. We had a whole display board full of selfies before covid and most of the kids would not give their picture without a filter on it. I think what the author of that article is missing is that this is solely performative. IRL it is a different story. Though I guess they wouldn't know that unless they worked directly with teens!”
(Thank you Lexie!)
One last (two-part) thought: