Girlboss Mockery and Sexy Crochet

Your daily digest of youth culture

Supreme’s collaborating with Pucci, Little Simz is a Bottega girl now, Kid Cudi owns a signed Timothée Chalamet action figure, FOMO’s back (and so are — unrelatedly — influencer trips), and…

HOW CROCHET BECAME SUMMER 2021'S SEXIEST TREND

Grandma’s rolling in her grave, but I am into it (and am also utterly obsessed with this dress, if anyone is willing to help me justify spending $240 on recycled crochet, you know where to find me.) i-D

WHY CHINA’S HANFU TREND WON’T COOL DOWN

Hanfu — traditional Han Chinese costumes — has transformed from a niche Gen-Z hobby to a massive consumer market of 400 million people in just a few years. jingdaily

DRIVE TOWARD OUTDOOR INFLUENCES CONSUMER SPENDING, INSTAGRAM TRENDS

This reads like sponcon for Stanley thermoses, but there are some interesting insights in there. Let’s agree to never, ever use the word “walktails” though. wwd // Related: Kevin Abstract highlights latest nature-inspired capsule from Holiday. hypebeast // Plus: Fashion’s “new favourite sports” are tennis and golf voguebusiness

THE DEATH OF THE GIRLBOSS

We’ve talked about the meme-ing of the girlboss around these parts, but this deep dive is worth a read: “Maybe mocking the girlboss to the point of redefinition takes back a little of that power. Redefined through comedy, she turns into a joke. The girlboss can’t hurt you if you can laugh at her.” vox

PINTEREST ADDS A SHOPPING LIST FEATURE TO ROUND UP YOUR SAVED PRODUCTS

Pinterest — which has more Gen Z users than you’d think — is making a social commerce play to better compete with Facebook, Instagram, and TikTok. I haven’t used Pinterest in years, but the tool actually looks…quite slick?? Reminds me of Shopify’s Shop app. techcrunch

MCDONALD'S NEW BTS MEAL IS ALREADY OUTPACING THE HIT TRAVIS SCOTT MEAL IN POPULARITY

It’s been a “record shattering” week, with restaurant visits were up by 12% over the previous week. insider // Related: Burger King takes aim at Chick-fil-A with plans to donate to LGBTQ group for every chicken sandwich sold. usatoday

One last thought: