Glowtouring and Purse Pigeons
after school weekend edition
Welcome back to After School Weekend Edition, a weekly trend debrief for paid subscribers.💫
Today we’re talking about
The campaign that provoked this response: “Whatever intern pitched this I LOVE YOU”
Levi’s sponcon
Abercrombie bridal
Gen Z wedding trends
“Bras are out, nipples are in.” — Teen Vogue
Checkboard Vans controversy
Faux face piercings
The soundbite trending ahead of prom
Where Gen Z is going for spring break
The “big back moments” trend
90 day dinners
The “let them” theory
Depop-ified groceries
And the future of luxury and the limitations of shopping apps!
Plus everything else that happened this week in youth culture and what I’m buying/reading/listening to. But first, my favorite TikTok of the week. I’ve watched it so many times:
Tiktok failed to load.Enable 3rd party cookies or use another browser
Are personal styling apps the future of luxury fashion? This week, WWD covered the launch of not one but two new luxury personal shopping apps, both of which just hosted fancy parties at Paris Fashion Week. Though neither is explicitly marketed toward Gen Z, there’s no question that they are trying to reach young luxury consumers — after all, millennials and Gen Z will account for 70% of global luxury sales by 2025.
The Floorr bills itself as the first global engine for personal shoppers, while Vêtir is described as an AI-driven smart shopping app. Both startups promise a streamlined, personalized shopping experience for luxury clients, and both have founders with deep ties in the industry. Lupe Puerta and Carmen Busquets, who started The Floorr, are Net-A-Porter vets, while Vêtir was founded by Kate Davidson Hudson, an alum of Elle and Harper’s Bazaar.
But in 2024, a luxury shopping — I’m sorry, personal styling — app needs more than a Vogue write-up or a Tom Brady testimonial to acquire customers to be successful, especially when that Tom Brady testimonial only has two views on TIkTok.
