Goop-ification Decay and YZYGAP Shades
Goop-ification Decay and YZYGAP Shades
pls no chef
Variety’s Power of Young Hollywood Impact List is a great who’s who of next-gen stars; investors think the value of a BeReal user Is worth double that of Snap; the rent is too damn high for Gen Z; and who will model Yeezy Gap sunglasses next?
HOW CHEF MARIO CARBONE BUILT THE MOST CELEBRITY-STUDDED RESTAURANT ON EARTH, vf
Congrats to Vanity Fair for being the first publication on the internet to describe someone as “the powerful TikTok star publicist.” (Using “the” rather than “a” makes it especially good.)
The Carbone celebrity complex has been egged on by the dogged pseudo-reporting of the pandemic-era Page Six meets Gawker Stalker that is @deuxmoi, the gossip-spewing Oz of Instagram. In @deuxmoi world, Carbone is akin to this century’s Deux Magots, with Kim Kardashian and Pete Davidson filling in for Simone de Beauvoir and Jean-Paul Sartre.
‘YES, CHEF!’: BROOKLYN PELTZ BECKHAM, HEIR OF BRITAIN’S OTHER ROYAL FAMILY, HAS INSTAGRAM EATING OUT OF HIS HAND, variety
The headline isn’t the only thing cringe about this story. Brooklyn, who just married into the billionaire Peltz family, somehow managed to get a magazine cover for his “chef” career just months after his cooking show was widely panned for requiring the assistance of 62 professional chefs per episode.
THE GOOP-IFICATION OF WELLNESS IS ON THE WAY OUT (YOU CAN THANK GEN Z), latimes
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye. Analysts partially credit the skepticism of older Gen Z-ers, a group raised by practical Gen X parents. They are less likely to take extreme claims at face value and more interested in scientific research.
KYLIE COSMETICS TRIES TO EVOLVE BEYOND THE ‘INSTAGRAM MAKEUP’ ERA, bof
Jenner is still pushing the “Instagram makeup” look, including overlined matte lips, that peaked in the years leading up to the pandemic. Can her product line evolve if her own look cannot?
PEW ON TEENS’ USE OF SOCIAL PLATFORMS: YOUTUBE DOMINATES, TIKTOK RISES, FACEBOOK FALLS, adweek
95% of respondents use YouTube; next up was TikTok, with 67% of teens saying that they use the video creation platform, and 16% saying they do so “almost constantly.”
One last thought:
