Grandma's China and Chillable Reds
Your daily digest of youth culture
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Hunter Schafer snagged a Prada campaign, Supreme’s dropping a Smeg mini fridge (not quite as cool as a Supreme urn imo), Teen Vogue has (another) new EIC, Nicole and Sofia Richie are collaborating on an intergenerational clothing line, and…
SNACK, A ‘TINDER MEETS TIKTOK’ DATING APP, OPENS TO GEN Z INVESTORS
This video dating app for young people “will allow Gen Z community members, influencers, creators and others to participate” in the company’s $2 million raise. (The founder — a former Match exec — is not Gen Z, which ruins what could have been a nice “by Gen Z, for Gen Z, funded with Gen Z dollars” PR hook.) techcrunch
BYTEDANCE EYES A NEW $185 BILLION BUSINESS AHEAD OF MEGA IPO
More on TikTok’s e-com aspirations: The company’s billionaire founder has hired “thousands” of people for his next “major breakthrough” — selling stuff to consumers via TikTok — in hopes of taking on Alibaba. bloomberg
THE STYLE TRIBES OF TIKTOK
From #Clowncore to #Pastelgoth to #Birate (“bisexual pirate,” for the initiated). gq
HOW THRIFTING BECAME AN ONLINE CULT PERSONALITY
"...a lot of this might have been virtue signaling on the part of the internet-famous faces who either don't practice what they preach or are paid hefty sums to say that they do." (Related: How Depop revived the 2000's.) papermag
YOUR GRANDMA’S PLATES ARE IN DEMAND
So-called “grandmillennials” — which means exactly what it sounds like — are suddenly coveting heirloom china. wsj
CHILLABLE REDS AND LOW-ALCOHOL POURS: WINEMAKERS TRY TO BOTTLE SUCCESS WITH YOUNGER CONSUMERS
This piece was very clearly written by a boomer (sample line: “And you won’t be too sleepy — as you might be from a 15-percent powerhouse trophy wine — to stream a movie or chat up the world on Clubhouse.” Chat up the world on Clubhouse!) but I do wonder whether natural wines will successfully lure Gen Z. They’ve certainly lured me :/ wapo
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