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Grandma's China and Chillable Reds
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Grandma's China and Chillable Reds

Your daily digest of youth culture

Casey Lewis
May 10, 2021
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Hunter Schafer snagged a Prada campaign, Supreme’s dropping a Smeg mini fridge (not quite as cool as a Supreme urn imo), Teen Vogue has (another) new EIC, Nicole and Sofia Richie are collaborating on an intergenerational clothing line, and…

SNACK, A ‘TINDER MEETS TIKTOK’ DATING APP, OPENS TO GEN Z INVESTORS

This video dating app for young people “will allow Gen Z community members, influencers, creators and others to participate” in the company’s $2 million raise. (The founder — a former Match exec — is not Gen Z, which ruins what could have been a nice “by Gen Z, for Gen Z, funded with Gen Z dollars” PR hook.) techcrunch

BYTEDANCE EYES A NEW $185 BILLION BUSINESS AHEAD OF MEGA IPO

More on TikTok’s e-com aspirations: The company’s billionaire founder has hired “thousands” of people for his next “major breakthrough” — selling stuff to consumers via TikTok — in hopes of taking on Alibaba. bloomberg

THE STYLE TRIBES OF TIKTOK

From #Clowncore to #Pastelgoth to #Birate (“bisexual pirate,” for the initiated). gq

HOW THRIFTING BECAME AN ONLINE CULT PERSONALITY

"...a lot of this might have been virtue signaling on the part of the internet-famous faces who either don't practice what they preach or are paid hefty sums to say that they do." (Related: How Depop revived the 2000's.) papermag

YOUR GRANDMA’S PLATES ARE IN DEMAND

So-called “grandmillennials” — which means exactly what it sounds like — are suddenly coveting heirloom china. wsj

CHILLABLE REDS AND LOW-ALCOHOL POURS: WINEMAKERS TRY TO BOTTLE SUCCESS WITH YOUNGER CONSUMERS

This piece was very clearly written by a boomer (sample line: “And you won’t be too sleepy — as you might be from a 15-percent powerhouse trophy wine — to stream a movie or chat up the world on Clubhouse.” Chat up the world on Clubhouse!) but I do wonder whether natural wines will successfully lure Gen Z. They’ve certainly lured me :/ wapo

Twitter avatar for @bobilapizzaMaria Bobila @bobilapizza
manifesting billie eilish, harry styles, & phoebe bridgers sitting front row:
Gucci’s Next Fashion Show Will Be In Los AngelesAfter COVID caused the brand to cancel its Cruise 2021 show in San Francisco last year, Gucci has announced it will be holding its next fashion show in Los Angeles.nylon.com

May 10th 2021

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