Grandma's China and Chillable Reds

Your daily digest of youth culture

May 10

Hunter Schafer snagged a Prada campaign, Supreme’s dropping a Smeg mini fridge (not quite as cool as a Supreme urn imo), Teen Vogue has (another) new EIC, Nicole and Sofia Richie are collaborating on an intergenerational clothing line, and…

SNACK, A ‘TINDER MEETS TIKTOK’ DATING APP, OPENS TO GEN Z INVESTORS

This video dating app for young people “will allow Gen Z community members, influencers, creators and others to participate” in the company’s $2 million raise. (The founder — a former Match exec — is not Gen Z, which ruins what could have been a nice “by Gen Z, for Gen Z, funded with Gen Z dollars” PR hook.) techcrunch

BYTEDANCE EYES A NEW $185 BILLION BUSINESS AHEAD OF MEGA IPO

More on TikTok’s e-com aspirations: The company’s billionaire founder has hired “thousands” of people for his next “major breakthrough” — selling stuff to consumers via TikTok — in hopes of taking on Alibaba. bloomberg

THE STYLE TRIBES OF TIKTOK

From #Clowncore to #Pastelgoth to #Birate (“bisexual pirate,” for the initiated). gq

HOW THRIFTING BECAME AN ONLINE CULT PERSONALITY

"...a lot of this might have been virtue signaling on the part of the internet-famous faces who either don't practice what they preach or are paid hefty sums to say that they do." (Related: How Depop revived the 2000's.) papermag

YOUR GRANDMA’S PLATES ARE IN DEMAND

So-called “grandmillennials” — which means exactly what it sounds like — are suddenly coveting heirloom china. wsj

CHILLABLE REDS AND LOW-ALCOHOL POURS: WINEMAKERS TRY TO BOTTLE SUCCESS WITH YOUNGER CONSUMERS

This piece was very clearly written by a boomer (sample line: “And you won’t be too sleepy — as you might be from a 15-percent powerhouse trophy wine — to stream a movie or chat up the world on Clubhouse.” Chat up the world on Clubhouse!) but I do wonder whether natural wines will successfully lure Gen Z. They’ve certainly lured me :/ wapo