Grandmillennial Decor and Justin Bieber Joints

"There's a whole lotta money in this..."

Oct 4

Justin Bieber launches pre-rolled joints called “Peaches,” Billie Eilish will soon be Glastonbury’s youngest solo headliner, Young Thug debuted three new songs at the Givenchy runway show (11 days until the album but who’s counting 🥲), this is your brain on Emily Mariko, and Coty launches Kylie Baby (hopefully it’s better than Kylie Swim, which is currently being ripped apart on TikTok).

meet emily mariko, who you are about to see everywhere

GEN Z IS REINVIGORATING THRIFT STORES

"I’ve kind of stopped buying clothes from traditional stores," says Grace Snelling, a sophomore at Northwestern University. "People almost respect you if what you’re wearing is thrifted, and it looks good because you’ve managed to pull off a cool outfit, and it’s sustainable." axios

↳ But but but: Wealthy teens are ruining thrifting for the rest of Gen Z. insider

NTWRK IS TAKING A PRICEY GAMBLE ON ORIGINAL LIVESTREAM SHOPPING SHOWS

It’s a much different approach than the “low-cost livestreams broadcast in China, where a deluge of throwaway content fills up shopping apps like Taobao.” But will anyone actually watch? If they cast the right influencers, perhaps — but wouldn’t those influencers be better off just doing their own shopping livestreams on existing platforms like TikTok and Instagram? TBD! modernretail

NTWRK’s latest original, Wild Cards, offers an insight into how high-quality video, and a buzzy topic, can help it to differentiate itself from the glut of user-generated content online. The new show is fronted by Scott Rogowsky, who became an overnight internet sensation in 2018 by hosting viral quiz app, HQ Trivia. Wild Cards sees Rogowsky opening, or “breaking,” packs of sports trading cards to unearth rare finds.

Good for Rogowsky, though.

GEN Z, MILLENNIALS REVIVING OLD MONEY FASHION, DECOR, SPORTS

This is not the first time we’ve talked about the Gen Z “old money” aesthetic, but this piece goes beyond fashion and digs into how this trend is influencing everything from home decor ("grandmillennial" vibes) to sports (golf, boating, tennis). insider

↳ Searches for “varsity sweaters” spiked 72% from last year; “chain loafers” are up 50% and “oversized button-down shirts” are up 153%. sourcingjournal

STELLA MCCARTNEY COLLABORATES WITH NETFLIX’S ‘SEX EDUCATION’ FOR BREAST CANCER AWARENESS MONTH

Pretty clever of Stella — who is not (yet) one of Gen Z’s go-to luxury labels — to partner with one of the best teen series out there. fashionunited

THIS IS HOW GEN Z ARE USING DATING APPS RIGHT NOW

Since June, there has been a 103% rise in the mentions of "bookstore" on Tinder bios, a 112% rise in "mini golf" and an 83% rise in "rollerskating.” r29

CONSUMERS FAVOR FROZEN FOODS AS SHELF LIFE, PRICE CONCERNS GROW, SURVEY FINDS

OK, OK — admittedly not the sexiest headline, but hear me out: This Deloitte report is pretty interesting when you think about the future of food/health/sustainability. fooddive

In the firm’s findings, 57% of those 18 to 34 years old believe frozen vegetables are just as good or better than fresh, compared to 39% of those 55 and older. Over half of young people believe that frozen meat, fruits and berries are just as good or better due to the ability to preserve vitamins and nutrients through freezing.

One last thought: