GRRRL Talk and Hypebeans
GRRRL Talk and Hypebeans
"the convergence of high and low culture"
BTS is taking a "temporary hiatus" to focus on solo careers; after an internet firestorm, Lizzo has changed the lyrics to “GRRRLS”; Charli D'Amelio, TikTok's most-followed influencer, has launched her first fragrance called Born Dreamer; and Blue Ivy is a tween (and you are ancient).
SPOTIFY REPORT SHOWS MENTAL HEALTH TAKES PRECEDENCE FOR GEN Z, adweek
It’s obviously a brand-funded study, yes, but this insight is extremely interesting: “73% of Zs use audio to better understand themselves — and 68% of Zs said they like listening to and watching media from earlier decades, because it reminds them of when things were less complicated.”
YOUNG PEOPLE IN PAKISTAN ARE USING FACEBOOK SINGLES GROUPS TO FIND MATCHES AFTER THE GOVERNMENT BANNED TINDER, insider
In the midst of a Tinder ban, Facebook singles groups offer an alternative to traditional arranged marriages, which constitute "as high as 80% of marriages" in the country and tend to be organized by elders or older women.
HOW LUXURY CAN SCORE WITH CHINA’S COLLEGE ENTRANCE EXAM, jingdaily
A really cool case study on how brands are appealing to young people in China while they’re in the middle of their hyper-competitive exams: Consumer goods players such as Starbucks and Heytea released limited-edition drinks to empower students to get high marks while tech giants like Baidu and Xiaohongshu rolled out campaign videos addressing this topic.
HYPEBEAST MAKES A 7-STORY BET ON ITS FUTURE, nyt
As Hypebeast’s “biggest venture so far,” the new 25,000-square-foot headquarters in the heart of Chinatown — Dimes Square adjacent, surely not a coicidence — will house a flagship HBX store, the company’s curated online retail store, and a company-run coffee shop known as Hypebeans.
HONOR LEVY: THE WRITER CAPTURING THE WARP-SPEED MANIA OF ONLINE, theface
23-year-old Levy — a Dimes Square mainstay — is “fascinated by worldbuilding.” The writer, who made her New Yorker debut at age 21, “constructs her own lore across numerous TikTok, Instagram or Substack accounts and draws on the aesthetics of early meme culture: all Impact fonts and chaotic surrealism.”
TIKTOK HEAD OF LUXURY PARTNERSHIPS KRISTINA KARASSOULIS: ‘WE’RE A CONTENT PLATFORM, NOT A SOCIAL PLATFORM’, glossy
“Everyone has always thought our platform was for Gen Z and millennials. But actually, it’s [about] a mindset. We’re finding that 67% of our audience is over the age of 25. With luxury brands, in particular, it is about this commitment to unfiltered storytelling and [tapping into] the convergence of high and low culture.”
One last thought:
