GRWM Overshares and Kid-fluencers
no gifts pls
NewJeans' Danielle is YSL Beauty's newest brand ambassador; Jack Champion is the Scream franchise's next teen idol; National Anthem is the young queer rodeo drama “making SXSW swoon”; and meet Ryley Tate Wilson, 'The Voice' star and teen sensation sweeping the internet.
INFLUENCER PARENTS AND THE KIDS WHO HAD THEIR CHILDHOOD MADE INTO CONTENT, teenvogue
I’m surprised this — this being the complexities of child influencing and what it’s like to grow up with so much of your young life blasted out on the internet, only to grow up a bit and realize maybe you didn’t want that and maybe now it’s too late — hasn’t been covered more.
Claire, whose name has been changed to protect her privacy, has never known a life that doesn’t include a camera being pointed in her direction. The first time she went viral, she was a toddler. When the family’s channel started to rake in the views, Claire says both her parents left their jobs because the revenue from the YouTube channel was enough to support the family and to land them a nicer house and new car.
WHAT TIKTOK’S CONFESSIONAL GRWM VIDEOS SAY ABOUT OUR CULTURE OF OVERSHARING, dazed
“Get ready with me and let’s talk about my fentanyl use,” begins a TikTok posted by model Mae Van Der Weide last month. Whether it’s concealing tear-stained cheeks for a funeral, applying soft glam for a reunion with an ex or even touching up eyebrows before going to prison, creators are turning their beauty rituals into a vehicle to vent information once considered private to an audience of millions.
GEN Z SPENDING GETS SUPERCHARGED BY INFLATION AND WAGE GROWTH, bloomberg
The cohort as a whole is so motivated to be at ease financially that three in four said they’re taking or considering steps to earn additional income, like getting a second job, Bank of America Institute said. That’s the reality for Sammie Walker, who works 30-40 hours a week between his jobs at a deli and pizza shop when he’s not in class.
MORE WEDDINGS, BABY SHOWERS AND BIRTHDAYS ARE GOING GIFT-FREE, wsj
Celia Barrios, who has organized over 800 coming-of-age parties in her 16 years running Tiaras and Tacones Events in San Fernando, Calif., says even teenagers are now aware of the financial pressure their friends’ families may be under. About 15% of her 50 clients in the past year have explicitly requested no gifts, she says, up from zero a year ago.
CREATORS SAY THE END OF META’S REELS BONUS PROGRAM IS A “MONUMENTAL” BLOW TO THEIR MONTHLY INCOME, buzzfeed
This news only impacts a subset of creators — Reels Play bonus was an invite-only program — but platforms have been constantly switching up pay structures on creators lately, making the creator economy feel increasingly untenable. “Honestly feels like it’s getting harder for creators everywhere,” said one creator.
One last thought: