Gucci Gizmo and Therapy for Hotties
beware of microplastics
Megan Thee Stallion is helping hotties get therapy; Balmain Beauty is coming; the star of Gucci’s runway show was Gizmo the mogwai; and Harry Styles’ “As It Was” spends 15th week at #1, the longest ever for a British act (quite a week for ol’ Harry!).
WOMEN AND GEN Z DRIVE ‘DON’T WORRY DARLING’ BOX OFFICE, nyt
The $35 million film brought in an impressive $19.2 million in ticket sales on opening weekend. Looks like all of the behind-the-scenes drama (and the memes it inspired) paid off.
THE TEENS MAKING THOUSANDS THANKS TO TIKTOK, ft
Stocked, a pop-up that inspired a 7-hour queue, doesn’t have a website or social channels; its marketing happens via TikTok, where the organizers — three TikTok influencers — “show homespun videos promoting Stocked’s merchandise, often simply laid out on their bedroom floors. Their hashtag #stockedsoho had more than a million views before the event.”
HOW TO BE INTERNET FAMOUS AND ANONYMOUS AT THE SAME TIME, wsj
A fascinating look at how virtual streamers are adopting avatars, digital animals, anime characters, or vintage cartoons to grow their followings — without revealing their faces or names.
HAS STREAMING MADE IT HARDER TO DISCOVER NEW MUSIC?, guardian
It sure has…!
Ask a musically savvy tween TikTok user about a song called Rises the Moon by Liana Flores; if you haven’t heard of it, they will have. The track is a genuine phenomenon in their world: a prettily melancholy, plummy-voiced bit of folk that sounds not unlike Vashti Bunyan. It’s been streamed 119m times on Spotify, bred umpteen cover versions (I counted well over 200 covers or remixes on YouTube before giving up, exhausted) and a kind of musical subgenre: there are Spotify playlists called things like Rises The Moon Vibes and Rises The Moon Type Songs. But it achieved all this without turning its author into a mainstream star, and without spawning a meaningful follow-up: Flores’s most recent single, 2020’s Sign, has 1.5m streams, not 100m.
HOW LIVE SHOPPING PLATFORMS ARE SHAPING THE FUTURE OF E-COMMERCE, fortune
I vacillate on live stream shopping — will it or won’t it catch on? Right now, I really do think it’s going to succeed, eventually, but it’s going to take one major player to break through. (And then Instagram, Snap, TikTok, et al. will inevitably copy every single feature. But it’s going to take a startup to pave the way.) Anyway, NTWRK is one of the most promising; not only is the app sleek and user-friendly, but they have an incredible track record of smart and interesting (and sometimes downright kooky) partnerships.
“We’ve had Odell Backham, Jr. sell his exclusive pair of Nikes, Billie Eillish sell her collectible action figure, and DJ Khaled sell his Beats by Dre headphones,” Aaron Levant, cofounder and CEO of NTWRK, says. “And unlike YouTube or Instagram Live, where these creators have broadcast historically, we layer on the native commerce, so you can do a quick purchase directly on NTWRK without having to leave the livestream.”
One last thought: