Gucci Metaverse and Levi Wallabees

Your daily digest of youth culture

Netflix is trying to make spooky girl summer happen, hackers force Iowa College to cancel classes for four days, Gen Z is very very LGBTQ+, and…

INSTAGRAM IS ASKING INFLUENCERS TO LOVE IT AGAIN WITH NEW MONEYMAKING FEATURES

Zuck unveiled a new “native affiliate tool that will allow creators to earn commissions for the purchases they inspire people to make.” But is it enough to capture them back from TikTok? buzzfeed // Related: IG will also be offering extra cash for creators who stream more. (This seems like a good time as any to ask if you’ve read yesterday’s Taylor Lorenz drop about creator burnout. If you haven’t, well, here you go.)

HOW SNAPCHAT BECAME THE FORGOTTEN SOCIAL PLATFORM

As my friend Julia Rubin said, “a perfect terry story.” (If you don’t subscribe to Terry’s equally perfect newsletter Gen Yeet, do it do it do it.) vox

CHRIS EVANS WAS CAPTAIN AMERICA. NOW HE WANTS TO HELP GEN Z RESHAPE US POLITICS

Okay, sure! newsweek // Plus: How Gen Z is taking over Boston polics. boston

GUCCI DIGITALLY OUTFITS GEN-Z IN METAVERSE FORAY WITH ROBLOX

“Gen Z, they sometimes see virtual products as more valuable than physical products,” says a Roblox exec about the success of their Gucci partnership. (Roblox, if you’ll recall from yesterday, also recently partnered with PacSun, the mall surf brand that somehow still exists.) ap

WHY LUXURY BRANDS MUST GET PERSONAL

Omnichannel personalization — like Gucci DIY or Burberry's WeChat Mini Program — can reduce acquisition costs by as much as 50% (but what the story doesn’t mention is that number is much, much higher for Gen Z, who are famously obsessed with personalization…see, again: Main Character Syndrome). jingdaily // Related: Luxury’s post-pandemic bounceback. voguebusiness

THE HUNDREDS AND LEE ANNOUNCE NEW COLLABORATION

I would *love* to see Lee reach a Levi’s-style level of relevancy again. This collab is a start. wwd // Related: Levi’s teamed up with Clark’s Originals on a pair of pastel Wallabees. hypebeast

One last thought: