Keeping it short and sweet today because it’s Friday (and also because I had a late flight last night and realized just as the cab was dropping me off at home that my wallet was still on the plane, so I’m heading into the weekend with no credit cards, no cash, no ID. But what I do have is some [somewhat] fresh [maybe?] insights just for you!)

Brandy Melville is selling olive oil, The Linda Lindas found out they went viral in history class, the White House has finally discovered influencers, and…

HAIR HORNS ARE THE NEXT E-GIRL BEAUTY OBSESSION ON TIKTOK

There’s a horny joke to be made, but I’m too tired to make it. dazed // ICYMI: What does it look like when women’s long-held interest in gaming is finally accepted into the mainstream—and embraced by billion-dollar industries? Welcome to Planet Egirl. wired

MEET THE TOP GRADUATES OF FIT’S CLASS OF 2021

“We live in a digital age, everything we do is online. I wanted to create a look inspired by a futuristic cyber dystopia.” This piece is great, though Vogue is really biting at Teen Vogue’s heels with all of their recent Gen Z coverage (see here and here and here). vogue

GEN Z IS NOW SPENDING MORE THAN IT EVER DID BEFORE THE PANDEMIC

“They’re at 105% or 125% spending of what their pre-Covid levels were in 2019.” Significant, since they’re not really making much money themselves. What are they buying? Shein, mostly. bloomberg

THE SEARCH FOR THE NEXT SHEIN

VCs like a16z are pouring money into retail startups they hope can replicate the fast-fashion giant’s success. (But do we really need another Shein…?) bof // Related: Shein is preparing for a possible $47 billion IPO. forbes

One last thought:

Alyssa Vingan @alyssavingan

Not really sure how to feel about Balenciaga selling what are essentially the exact same Steve Madden platform sandals I wore in middle school for over $600:

June 4th 2021

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