Hair Tattoos and “Hipster-phobia”
after school weekend edition
Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.
Just before the holidays, I went to an event hosted by Starface and Aavia about building brands with and for Gen Z. As one of the few millennials in attendance, I felt a bit like this:
But it was so kind of them to let me be a fly on the wall! All of the Gen Zers in the room were thoughtful and inspiring and extremely motivated, so much so that they turned all of the takeaways from the conversation into an actionable deck. The whole thing is here — it’s free, and this isn’t sponcon or anything, just a resource that I think is worth sharing — and here’s a cute lil preview:
Alright! Today, we’re talking about:
Victoria’s Secret’s first-ever design collaboration
Moncler’s genius (heh) social win
Topsiders’ crusade to reclaim cool
Coca-Cola’s latest indie partnership
Chanel’s Gen Z fragrance efforts
“Hipster-phobia”
Power bobs
Power boobs
Revolutioncore
Crying makeup
Maladaptive daydreaming
TikTok Trivia
YeehawTok
And everything else that happened this week in brands, trends, and digital culture.
