Hair Tattoos and “Hipster-phobia”

after school weekend edition

Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.

Just before the holidays, I went to an event hosted by Starface and Aavia about building brands with and for Gen Z. As one of the few millennials in attendance, I felt a bit like this:

just call me casey grossie

But it was so kind of them to let me be a fly on the wall! All of the Gen Zers in the room were thoughtful and inspiring and extremely motivated, so much so that they turned all of the takeaways from the conversation into an actionable deck. The whole thing is here — it’s free, and this isn’t sponcon or anything, just a resource that I think is worth sharing — and here’s a cute lil preview:

aavia.io

A post shared by Aavia (@aavia.io)

Alright! Today, we’re talking about:

• Victoria’s Secret’s first-ever design collaboration

• Moncler’s genius (heh) social win

• Topsiders’ crusade to reclaim cool

• Coca-Cola’s latest indie partnership

• Chanel’s Gen Z fragrance efforts

• “Hipster-phobia”

• Power bobs

• Power boobs

• Revolutioncore

• Crying makeup

• Maladaptive daydreaming

• TikTok Trivia

• YeehawTok

And everything else that happened this week in brands, trends, and digital culture.

Grace Dougherty @graceodougherty

I can’t do this anymore