Hamstering and Hot Dog Yells
after school weekend edition
Welcome back to After School Weekend Edition, a weekly trend debrief for paid subscribers.💫
Today we’re talking about:
My boat shoes conspiracy theory
Can Chris Burch reach Gen Z?
Sofia Richie’s latest gig
The return of boho-chic
The Charlotte Russe hotpants going viral
The $25 mini skirt young women can’t escape
Eyeshadow is now an “old-lady thing”
Peel-off lip liner
Olivia Rodrigo’s Crumbl cookie
Tenant record influencers
Stanley selfies
The new most-liked TikTok of all time
Plus everything else that happened this week in youth culture and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:
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The definition of “preppy” may be changing — at least among Gen Alpha — but the aesthetic once associated with Lisa Birnbach (Birnbachcore?) appears to be experiencing a resurgence.
Last week, W published the headline: “Preppy Staples Make a Comeback.” The week before that, Town & Country — a publication that understands preppy more than most — reported on the reemergence of “Ralphcore,” writing that a “preppy revival is sweeping pop culture, and suddenly the coolest label to wear is your old Polo Ralph Lauren from high school.” A few months prior, WWD published: ”Old-school Prep Back With Fresh Twist for Spring,” and Elle wrote: “Forget Indie Sleaze, Noughties Preppy Is Back.”
But this isn’t new, exactly.