Harry Coded and #PrepTok
Shygirl, John Glacier, and a swan front Daniel Lee’s first Burberry campaign; Berlin is now paying young people to go clubbing; and MSCHF made Astro Boy's Big Red Boots in real life.
WHY DO PEOPLE BELIEVE EVERYTHING THEY WATCH ON TIKTOK?, vice
In many ways, Gen Z believes “whatever they see on the app with the same gullibility their parents had for lowest common denominator churnable content on Facebook a generation before.”
MAJOR TRADING FIRM LIFTS BAN ON SIDE HUSTLES, OPENING THE DOOR FOR EMPLOYEES TO BECOME YOUTUBERS OR START-UP FOUNDERS, fortune
In hopes of attracting younger workers, Japanese trading house Mitsui & Co. lifted its ban on employees earning money from other avenues, stating that “additional jobs employees might pursue included working on a tech start-up, becoming a YouTuber or artist, or coaching.”
HARRY STYLES ATE HERE. HIS FANS WILL NOW EAT HERE FOREVER., nyt
A stray lyric has inspired fans to line up for hours to eat at Beachwood Cafe, a mom-and pop eatery that’s been around since the 1970s. Many of them come dressed in a certain kind of uniform: “Wearing a little cherry is an ode to the ‘Cherry’ song, carrying around a Beachwood bag, the shoes are Harry-coded — it’s a vibe.”
IS THIS ALO YOGA’S MOMENT?, bof
While Lululemon has got a lock on the mainstream customer, it’s Alo that has the cool factor — Bella Hadid, Kaia Gerber, and Justin Bieber wear the brand, which debuted a ski collection at New York Fashion Week last fall and has a virtual “sanctuary” on Roblox.
THE DARK AND TWISTED RETURN OF PREPPY CLOTHES, harpers bazaar
Rachel Tashjian wonders why is it that young people, who unlike their parents getting more liberal as they age, are clinging to these reactionary clothes.
Many of the Old Money TikTok videos adopt the Kiki Astor tenor: You all have it wrong, and let me tell you what real wealth looks like. It’s anthropological—a digital-first sequel to The Preppy Handbook—but it constitutes a strange fetishization of class and wealth when, hey, I thought we all hated those people now! Just as many people use social media to criticize the way class and privilege works in America as they do to celebrate how it looks.
One last thought:
Have you listened to articles of interest by Avery truffleman? A deep dive in preppyness!