Hellsite High and Anti-TikTok Zoomers
"social distancing — from social media"
Inside the Revolve Fest that ruined influencers’ Coachella weekend; Gen Z fave Brockhampton announces final album; and Jack Harlow’s “First Class” debuts at No. 1 (presumably because I listened to it five billion times), beating out Harry Styles’ 2022 streaming record.
PUBLISHERS EMBRACE SNAP’S DYNAMIC STORIES FOR GEN-Z EXPOSURE AND A WELCOME REVENUE SHARE, adweek
Officially launching today, the program will give media companies access to the Discover feature of Snap — and thus (at least the media companies hope…!) access to Gen Z. Initial partners including Axios, Bloomberg, ESPN, GQ, and others.
TUMBLR IS TRYING TO TEACH NEW USERS HOW THE SITE WORKS, mashable
By new users, they primarily mean Gen Z. Apparently, OG Tumblr creators have noticed drops in engagement that “they think are due to an influx of young users from TikTok,” so this playbook — “a play on users' affectionate nickname for the platform” — aims to teach rookies the basics, like “Shitposting for Newbs.”
‘THE ULTIMATE WASTE’: YOUNG PEOPLE SAY NO TO TIKTOK, SOCIAL MEDIA, nypost
Obviously, the New York Post is…the New York Post, but this piece has some genuinely great insight from some anti-social media Gen Zers (they exist!).
“When I was posting I wanted the best photo that I took and the best angle and I had 20 different photos of the same thing. I was comparing myself to myself, it’s not a fun game,” Steinerman said. “I would say it’s an obsessive behavior and it is toxic, but it’s also sneaky in that when you do it, it seems so normal.”
Plus, some truly incredible artwork to accompany said insight.
BREAKING DOWN INFLATION’S IMPACT ON CONSUMER BEHAVIOR, wwd
According to a new EY survey, 53% of Millennials and Gen Z plan to spend less this year, while 41% of young adults are choosing to use BNPL due to inflation — almost twice as likely as consumers overall :/
MOST U.S. COLLEGE GRADS DON’T WORK IN THE FIELD THEY STUDIED, bloomberg
A quarter of grads over the age of 25 make less than $35,000 a year, with many close to the poverty level, and 29% are uncertain they’ll be able to pay their rent or mortgage every month.
THE SUPREME OF BABY CLOTHES, nyt
How Gen Alpha is this…! Rachel Red-Horse, a teacher in Hawaii who discovered Kate Quinn a few years ago, said that shopping for her two young children has become a retail blood sport. “It’s all a game of who has the fastest internet,” she said.
One last thought: