Hip Crystalware and Normcore Thrillers
“‘call her daddy’ meets ‘fresh air’”
Sydney Sweeney is going to star in (and exec produce) Barbarella; Emily Ratajkowski is launching a podcast that’s “‘Call Her Daddy’ meets ‘Fresh Air’”; 86% of Gen Z interns think a recession is coming; and surely Gen Z aren’t the only ones who view the thumbs up emoji as passive aggressive, right?
TIKTOK PARENT BYTEDANCE PLANS MUSIC-STREAMING EXPANSION, wsj
Yesterday, TikTok was coming for Amazon. Today, they’re coming for Spotify. According to WSJ, ByteDance “has begun talks with music labels about expanding its music-streaming service globally to compete with industry leaders.” They are nothing if not ambitious.
BEHIND WATERFORD’S NEW MARKETING MOVES TO ATTRACT YOUNGER CONSUMERS AND MODERNIZE ITS IMAGE, adage
”Not Your Grandmother’s Waterford” is the new “Not Your Mother’s Tiffany.” The crystal brand is kicking off a flashy rebrand with a SoHo pop-up and a TikTok strategy. As young consumers experiment with sober curiosity, Waterford is trying to distance themselves from a longtime association with cocktails.
While “We’ve always been heavily associated with drinking and alcohol,” the brand wants its products to be used for a wider variety of activities, said [creative director Alice] Bastin. This could range from drinking orange juice to potting succulent plants, she said.
TRYING TO SELL YOUR PELOTON BIKE? GOOD LUCK, bustle
A headline about everyone selling off their Pelotons is nothing new, but writer Maya Kosoff (whose Substack is great, btw) makes an interesting connection between the downfall of status-y fitness — Peloton, SoulCycle, OrangeTheory — to Gen Z’s pushback “against the hyperproductive, ‘hustle culture’ elements of wellness and fitness that characterized the millennial era.”
THE NEWS MOVEMENT AND ITS UNORTHODOX VISION LAUNCH IN THE US, adweek
I would love this new media company to thrive, but it’s going to face some serious challenges when it comes to monetizing and scaling. So far, they’ve hired 40 reporters across the U.K. and U.S. to “produce vertical video explainers and share information on graphic cards” (i.e. content for TikTok, Reels, and YouTube Shorts), and have 51,000 followers on TikTok, 4,200 on Instagram, and 18,400 on YouTube.
‘NEVER SEEN ANYTHING LIKE IT’: HOW COLLEEN HOOVER’S NORMCORE THRILLERS MADE HER AMERICA’S BESTSELLING AUTHOR, theguardian
Lauren Mechling on #BookTok and the “CoHo” phenomenon is worth a read. (Speaking of Mechling, her soon-to-be published novel, which is, as of this week, being developed for TV, sounds promising.)
One last thought: