Hokas and House Paint

Gen Z is so normie

Oct 19, 2021

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Instagram’s hottest new accessory is…house paint; Supreme x North Face are bringing back logomania; Kyle "Bugha" Giersdorf — the same kid who was just named Hollister’s chief gaming officer — announced a partnership with next-gen fintech app Step; how Hokas became the “it” sneaker beloved by both marathoners and fashion people (and Gen Z); and Harry Styles joins the Marvel universe.

THE TIKTOK-FUELED TWILIGHT RENAISSANCE IS UPON US

This entire thing is “resolutely, absurdly over-the-top,” but if you have even the slightest interest in fandoms (which I do) and the whole Gen Z-embracing-millennial-trends thing (obviously) and Twilight (embarrassingly so), then you’ll also want to read all 1,200 words of this. jezebel

THE ‘TIKTOK NECKLACE’ SPARKS A VIVIENNE WESTWOOD RENAISSANCE

Not one but two TikTok-fueled renaissances today: Following a social media frenzy, resale sites have seen a spike in searches for Vivienne Westwood’s vintage corsets and jewelry. nyt

↳ And in other throwback headlines: Gossip Girl’s Jordan Alexander and Steve Madden bring back the iconic ‘Big Head Girl'. papermag

LTK STUDY REVEALS INFLUENCERS ARE THE SINGLE MOST IMPORTANT ONLINE PURCHASE DRIVER FOR GEN Z ADULTS

A whopping 92% of all Gen Z adults credit social media influencer recommendations as the most important “driver of purchase decisions online,” above brands, retailers, celebrities, etc. ltk

Instagram is the top social site Gen Z visit to follow influencers, followed by YouTube, TikTok, Facebook, Snapchat, Pinterest, Twitter, and Reddit, respectively. However, when it comes to resharing their shopping finds and purchases, the top three social sites used are Instagram, followed by Facebook and TikTok.

‘IT SPREADS LIKE A DISEASE’: HOW PRO-EATING-DISORDER VIDEOS REACH TEENS ON TIKTOK

Eek: After Guardian began engagingwith diet content, it led to full-blown eating disorder promotion in less than 24 hours. First, it served up #WhatIEatInADay videos, which led to #ketodiet content, which then gave way to #Iwillbeskinny and #thinspo hashtags. guardian

↳ Millennials grew up hating their bodies. Does Gen Z have to be the same? Rebecca Jennings paints a pretty bleak picture on the “past, present, and future of body image in America.” vox

TIKTOK LAUNCHES 'DISCOVER LIST' TO SPOTLIGHT CONVERSATION-STARTING CREATORS

The new feature, which debuted just this morning, includes top creators in five categories: foodies, icons, changemakers, innovators, and originators. I guess we should let’s just pretend those last three words don’t mean the same thing; either way, cool concept. hypebeast

↳ Ctzn Cosmetics saw a huge surge of interest in the brand Monday night due to a TikTok video that made its website crash. wwd

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