Hokas and House Paint
Gen Z is so normie
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Instagram’s hottest new accessory is…house paint; Supreme x North Face are bringing back logomania; Kyle "Bugha" Giersdorf — the same kid who was just named Hollister’s chief gaming officer — announced a partnership with next-gen fintech app Step; how Hokas became the “it” sneaker beloved by both marathoners and fashion people (and Gen Z); and Harry Styles joins the Marvel universe.
THE TIKTOK-FUELED TWILIGHT RENAISSANCE IS UPON US
This entire thing is “resolutely, absurdly over-the-top,” but if you have even the slightest interest in fandoms (which I do) and the whole Gen Z-embracing-millennial-trends thing (obviously) and Twilight (embarrassingly so), then you’ll also want to read all 1,200 words of this. jezebel
THE ‘TIKTOK NECKLACE’ SPARKS A VIVIENNE WESTWOOD RENAISSANCE
Not one but two TikTok-fueled renaissances today: Following a social media frenzy, resale sites have seen a spike in searches for Vivienne Westwood’s vintage corsets and jewelry. nyt
↳ And in other throwback headlines: Gossip Girl’s Jordan Alexander and Steve Madden bring back the iconic ‘Big Head Girl'. papermag
LTK STUDY REVEALS INFLUENCERS ARE THE SINGLE MOST IMPORTANT ONLINE PURCHASE DRIVER FOR GEN Z ADULTS
A whopping 92% of all Gen Z adults credit social media influencer recommendations as the most important “driver of purchase decisions online,” above brands, retailers, celebrities, etc. ltk
Instagram is the top social site Gen Z visit to follow influencers, followed by YouTube, TikTok, Facebook, Snapchat, Pinterest, Twitter, and Reddit, respectively. However, when it comes to resharing their shopping finds and purchases, the top three social sites used are Instagram, followed by Facebook and TikTok.
‘IT SPREADS LIKE A DISEASE’: HOW PRO-EATING-DISORDER VIDEOS REACH TEENS ON TIKTOK
Eek: After Guardian began engagingwith diet content, it led to full-blown eating disorder promotion in less than 24 hours. First, it served up #WhatIEatInADay videos, which led to #ketodiet content, which then gave way to #Iwillbeskinny and #thinspo hashtags. guardian
↳ Millennials grew up hating their bodies. Does Gen Z have to be the same? Rebecca Jennings paints a pretty bleak picture on the “past, present, and future of body image in America.” vox
TIKTOK LAUNCHES 'DISCOVER LIST' TO SPOTLIGHT CONVERSATION-STARTING CREATORS
The new feature, which debuted just this morning, includes top creators in five categories: foodies, icons, changemakers, innovators, and originators. I guess we should let’s just pretend those last three words don’t mean the same thing; either way, cool concept. hypebeast
One last thought: