After School by Casey Lewis

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East Villains and Gen Z Barstool

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After School: Daily

East Villains and Gen Z Barstool

"shipping so much sh*it to bama"

Casey Lewis
Aug 9, 2022
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East Villains and Gen Z Barstool

afterschool.substack.com

The viral Dap Gap hoodie is back; cool girls have always worn cowboy boots; Gen Z can pinpoint Millennials by this single hand gesture; and the Bladee x Heaven by Marc Jacobs capsule is a technicolor Gen Z dream.

STRAIGHT BOY SWOONING OVER THE EAST VILLAINS TIKTOK CREW, thecut
The self-dubbed East Villains are a cringe but significant societal moment, I’m sorry to say! They’re basically Hype House meets LES.

[They] spend their days posting tenderhearted video diaries of their charmed lives in New York City with captions like “Weekend in the Life of a 26 Year Old in NYC,” in which they show themselves getting dressed (important because, you know, they start out undressed), meandering about downtown, going to work at their tech or fashion-adjacent jobs, skateboarding (shirtless), wearing overalls (shirtless), getting tatted, and getting drunk.

YOUTUBER AND BOXER JAKE PAUL RAISES $50 MILLION FOR SPORTS MICRO-BETTING & MEDIA STARTUP WITH JOEY LEVY, variety
Jake Paul and betting-industry vet Joey Levy are forming Betr, billed as the first DTC micro-betting focused sports betting company. Paul and Levy also are launching a media venture “for the next generation of sports fans,” anchored by a talk show called “BS w/ Jake Paul.” So, basically, they’re building Barstool, but for Jake Paul fans.

WHY DID THE WORLD FALL IN LOVE WITH ELYSE MYERS? GREAT QUESTION, I’D LOVE TO TELL YOU, vanityfair
A #TherapyTok favorite, 28-year-old Elyse is “a life coach for these unprecedented times with ADHD, anxiety, and depression — a comedian whose #RealTalk feels really, actually real.”

THE UNLIKELY AUTHOR WHO’S ABSOLUTELY DOMINATING THE BESTSELLER LIST, slate
This has been the summer of Colleen Hoover, a recent viral TikTok announced, editing together clips of young women at the beach reading books by the Texas novelist. The TikTok in question is not exaggerating — in fact, on any given week for more than a year now, the author has had three to six books on Publishers Weekly’s top 10 bestseller list. I wish I could explain it — I really do, I tried to read one of her books when I was visiting my family in Missouri and it’s not for me — but that’s OK! Not everything is for everyone, but Colleen Hoover is for a lot of people, it seems, seeing as her name has racked up more than 1.8 billion views on TikTok.

GEN-Z SKIN-CARE BRAND BUBBLE INTRODUCES FIRST OTC PRODUCT AND INFLUENCERS TO PROMOTE IT, glossy
Bubble — which recently launched in both CVS and Walmart — just released its first OTC product, Super Clear Acne Treating Serum with 2% Salicylic Acid, a $17 formula that’s been in the works for three years.

One last thought:

Twitter avatar for @johnjannuzzi
John Jannuzzi @johnjannuzzi
If I worked at a bougie ass brand like Tory Burch or Kate Spade I would be shipping so much shit to Bama it would be insane. 1B views. They’re all carrying bags and showing them off. The bags have SMALLER bags inside they show off.
3:45 PM ∙ Aug 8, 2022
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East Villains and Gen Z Barstool

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