East Villains and Gen Z Barstool
East Villains and Gen Z Barstool
"shipping so much sh*it to bama"
The viral Dap Gap hoodie is back; cool girls have always worn cowboy boots; Gen Z can pinpoint Millennials by this single hand gesture; and the Bladee x Heaven by Marc Jacobs capsule is a technicolor Gen Z dream.
STRAIGHT BOY SWOONING OVER THE EAST VILLAINS TIKTOK CREW, thecut
The self-dubbed East Villains are a cringe but significant societal moment, I’m sorry to say! They’re basically Hype House meets LES.
[They] spend their days posting tenderhearted video diaries of their charmed lives in New York City with captions like “Weekend in the Life of a 26 Year Old in NYC,” in which they show themselves getting dressed (important because, you know, they start out undressed), meandering about downtown, going to work at their tech or fashion-adjacent jobs, skateboarding (shirtless), wearing overalls (shirtless), getting tatted, and getting drunk.
YOUTUBER AND BOXER JAKE PAUL RAISES $50 MILLION FOR SPORTS MICRO-BETTING & MEDIA STARTUP WITH JOEY LEVY, variety
Jake Paul and betting-industry vet Joey Levy are forming Betr, billed as the first DTC micro-betting focused sports betting company. Paul and Levy also are launching a media venture “for the next generation of sports fans,” anchored by a talk show called “BS w/ Jake Paul.” So, basically, they’re building Barstool, but for Jake Paul fans.
WHY DID THE WORLD FALL IN LOVE WITH ELYSE MYERS? GREAT QUESTION, I’D LOVE TO TELL YOU, vanityfair
A #TherapyTok favorite, 28-year-old Elyse is “a life coach for these unprecedented times with ADHD, anxiety, and depression — a comedian whose #RealTalk feels really, actually real.”
THE UNLIKELY AUTHOR WHO’S ABSOLUTELY DOMINATING THE BESTSELLER LIST, slate
This has been the summer of Colleen Hoover, a recent viral TikTok announced, editing together clips of young women at the beach reading books by the Texas novelist. The TikTok in question is not exaggerating — in fact, on any given week for more than a year now, the author has had three to six books on Publishers Weekly’s top 10 bestseller list. I wish I could explain it — I really do, I tried to read one of her books when I was visiting my family in Missouri and it’s not for me — but that’s OK! Not everything is for everyone, but Colleen Hoover is for a lot of people, it seems, seeing as her name has racked up more than 1.8 billion views on TikTok.
GEN-Z SKIN-CARE BRAND BUBBLE INTRODUCES FIRST OTC PRODUCT AND INFLUENCERS TO PROMOTE IT, glossy
Bubble — which recently launched in both CVS and Walmart — just released its first OTC product, Super Clear Acne Treating Serum with 2% Salicylic Acid, a $17 formula that’s been in the works for three years.
One last thought:
