Horror Auteurs and Lowercase Celebs

"working within the systems"

North West is a TikTok horror auteur; Kendall Jenner stars in Jimmy Choo’s very Y2K spring campaign; and after a showstopping Paris Fashion Week appearance, Jenna Ortega has officially established herself as Gen Z’s newest style icon.

FASHION RETAILER SHEIN IN TALKS TO RAISE FUNDS AT LOWER VALUATION OF $64 BILLION, reuters
The latest valuation would be nearly 36% less than the $100 billion the company was reportedly valued at in a funding round last year. Karma! (The only thing I hate more than BNPLs is Shein.)

YOUNGER PEOPLE ARE NOT DRINKING WINE, ACCORDING TO A NEW REPORT, insidehook
The problem — allegedly — is that Gen Z and millennials don’t necessarily think of wine as a daily beverage. Instead, 20-, 30- and 40-somethings think of it as a special occasion drink.

“We can’t just continue to wait,” said Rob McMillan, founder of Silicon Valley Bank’s wine division on Wednesday, about the hope that 21-year-olds will someday become the next big generation of wine buyers, during a virtual talk about the state of the U.S. wine industry. “Whatever we are doing,” he said, “I would argue we should stop right now.”

9 TRENDS THAT WILL SHAPE WORK IN 2023 AND BEYOND, hbr
Every boss and/or employer should keep this insight top of mind: Many young employees are struggling, with 51% of Gen Z employees saying that their education has not prepared them to enter the workforce. Because of the pandemic, these employees have had few in-person opportunities to observe norms and determine what is appropriate or effective within their organizations.

GEN Z AND MILLENNIALS ARE LEADING ‘THE BIG QUIT’ IN 2023: WHY NEARLY 70% PLAN TO LEAVE THEIR JOBS, cnbc
An interesting data point related to yesterday’s McKinsey story (thank you for all of your thoughtful responses!): More than half of U.S. workers — 61% — are considering leaving their jobs in 2023, a new report from LinkedIn has found, with a higher percentage of Gen Z and millennials planning to call it quits than any other generation. So much for “working within the systems”…

MEET THE 22-YEAR-OLD WHO'S INSPIRING GEN Z COPYWRITERS EVERYWHERE, adage
Though, to be fair, this is a great example of a Gen Zer…working within the systems!

What began as a colorful weekly newsletter—mixing GIFs, quips, her own musings about career and craft, and practical advice from guest writers—has grown into a burgeoning online community she believes is the first catering specifically to Gen Z copywriters.

One last thought:

folu @notfolu

the way I fear what i’ll find when zoomers make a celebs name trend in lowercase