Grimes is starting a podcast, Miley is the face of Gucci’s new fragrance, Pangaia is launching activewear, Hot Boy Summer is underway thanks to Prada and Fendi (and Lucas Hedges), cryptidcore is making creepy cool, and…

THE MAJORITY OF YOUNG PEOPLE ARE DONE WITH FAST FASHION, STUDY CLAIMS

If Shein’s success is any indication, the majority of young people are lying. dazed // Related: “Is Amazon the new Depop? We asked a few TikTok influencers what they think.” i-D // Plus: “How do retailers know what will sell out? They check TikTok.” nbcnews // Oh and: Young people are renting luxury watches. nyt

NEW REPORT FINDS FIRST-TIME CANNABIS USE SURGING AMONG WOMEN AND GEN Z

50% of new consumers use cannabis 5+ days per week; 22% use multiple times per day. forbes // Related: Teenagers drank more than $17 billion worth of alcohol in 2016 — the same year White Claw hit the market, just saying — experts say the trend might have worsened during the COVID-19 pandemic. insider

A NEW WAVE OF DATING APPS TAKES CUES FROM TIKTOK & GEN Z

Snack, Lolly, Feels, S'More (ed. note: ugh), and Jigsaw are just a few of the apps trying to take on Tinder. wired

HOW IMPOSSIBLE FOODS IS GETTING GEN Z INTERESTED IN PLANT-BASED MEAT

They’ve infiltrated public school cafeterias and launched a site for teens called...“The Birds and The Trees.” 😬 fooddive

TEENAGE FAST-FOOD WORKERS ARE LANDING $50,000-A-YEAR MANAGER JOBS AT A TEXAS CHICKEN RESTAURANT THANKS TO THE LABOR SHORTAGE

I made like $5 an hour babysitting when I was a teen. insider

AXE PARODIES PANDEMIC PRESSERS IN PUSH TARGETING VACCINE-HESITANT GEN ZERS

If free tickets to Lolla can’t convince young people to get vaccinated, I’m not sure Axe body spray will do the trick. marketingdive

One last thought:

Emilia Petrarca @EmiliaPetrarca

Raya is the Hudson Yards of dating apps

June 21st 2021

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