In-Flight TikTok and Next-Gen WaPo
Your daily digest of youth culture
Rihanna’s a billionaire (meanwhile, Rocky’s out here hawking a mall brand and a BNPL…), Olivia Rodrigo’s in GQ, American Airlines is offering free in-flight TikTok, denim jackets are back (but did they ever go away?) and…
THE WASHINGTON POST HOPES TO BRING IN YOUNG, DIVERSE READERS WITH A CROSS-COMPANY TASK FORCE
“The group — called ‘Next Generation’ and composed of a ‘handful’ of Post employees — will be tasked with overseeing new products, partnerships and initiatives to bring in these readers.” I’m pretty sure every legacy newspaper has attempted some version of this (see: WSJ), but for the sake of the future of journalism, I do wish them luck. digiday
DEPOP PARTNERS WITH RENTAL PLATFORM HURR
Hurr, the UK’s slightly cooler answer to Rent the Runway, will soon sell their pre-worn clothes on Depop. The first “drop” — of course it’s a drop — will include clothing and accessories from labels like Ganni and Rixo. wwd
CAN FASHION START-UPS CASH IN ON THE TENNIS BOOM?
HOW GEN-Z ANXIETY IS SHAPING THE CHINA MARKET
Toxic positivity is the trend in which we see people avoiding and suppressing the experience of so-called negative emotions like grief, anxiety, and depression in favour of surface-level, positive emotions."
GEN Z ISN’T INFLUENCED BY BRAND VACCINE CAMPAIGNS
Friends and family are far more influential to Gen Z than ads when it comes to covid (though this is also true for literally every other aspect of a Gen Zer’s life). campaignlive // Related: The U.S. government is recruiting an "influencer army" to encourage vaccination. (Influencers, fwiw, are more “friend” than “ad”.) hypebae
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