i-D snagged a Young Thug interview; substance use among teens “dropped significantly” in 2021; Grimes debuts a new demo “Digital Calypso” on TikTok; Guram Gvasalia is the new creative director of Vetements; and obviously Margot Tenenbaum is a Scorpio.
A new high bar was set for the 277-year-old company, thanks to millennials “bidding up everything from luxury goods to NFTs.”
↳ In other damn-young-people-sure-are-rich news: Millennials and Gen Z are planning to spend thousands on cryptocurrency, NFTs and metaverse land as holiday gifts.
“The late aughts into the first few years of the 2010s were a time when you could be an online It girl, like Cory Kennedy or Tavi Gevinson, without being an influencer,” says Biz Sherbet, who goes by @thedigifairy on TikTok.
From nose blush to lube as primer, the occasionally clever and often odd beauty trends that went viral on the app this year.
Big Mood, Big E.l.fing City. is making its debut on the brand’s @elfyeah TikTok account. The company is promoting the project as a “reinvention of the holiday movie,” which seems generous, but I watch a heck of a lot of Hallmark this time of year, so who am I to say?
↳ In other TikTok news: First Aid Beauty crafts a song just for TikTok, underscoring sonic identity as next branding opportunity.
The goal is to bring creator-driven brands to market quickly, “in a way that resonates with a primarily Gen-Z audience.” Kicking things off is a beauty brand launched in partnership with 23-year-old former Disney star Peyton List (18.5 million followers on Instagram and 4.3 million on TikTok) called Pley [that’s not a typo] Beauty.
One last thought: