Skims launched a swim campaign featuring Paris Jackson, Madison Bailey, and Bella Poarch; the crypto revolution wants to reimagine books; nearly a third of Gen Z is living at home (and they plan to stay); and Kylie and Kim asked Instagram to stop copying TikTok, pleeease, for the love of god.
GEN Z DESIGNERS MADE IT BIG ON THIS APP. NOW THEY’RE GRADUATING., nyt
After growing their audiences on Depop, young designers are leaving the shopping app and taking their businesses to Instagram, traditional e-commerce, or even brick and mortars to sell their designs.
URBAN OUTFITTERS PARTNERS WITH PARADE, wwd
Super smart for all involved: Parade gets massive in-store exposure and Urban Outfitters gets cool indie babes into their locations. (I’m not a cool indie babe, but this will definitely get me into UO).
DUMPSTER DIVING FOR YEEZY GAP, highsnobiety
Not only did Yeezy get thousands of young people to show up during a heatwave to the Times Square Gap store (judging from social media, more young people than have ever set foot in the Times Square Gap store before), but they also executed some brilliant “dumpster” drops that forced customers to literally dive into dumpsters stuffed with Yeezy Gap Engineered by Balenciaga and then — here’s my favorite part — pay for the goods. A stunt, for sure, but an effective one!
GEN Z THINKS ‘THE MONEY WILL COME BACK.’ WILL IT?, bloomberg
If you’ve spent any amount of time on TikTok, you’ve seen the trend. Gorgeous, young people frolicking through far-flung locations, like Albania and the Swiss Alps, and sharing clips on the app with the following text overlayed: “I’ll make my money back, but I’ll never” But…will they?
HOW GENERATION Z BECAME OBSESSED WITH SUBTITLES, telegraph
This is just genius. I grew up with closed captions constantly on — I have a tiny attention span and terrible listening skills — and I distinctly remember the sloppy subtitles on Saved by the Bell. Imagine if they had been written by screenwriters!
Screenshots from Stranger Things, frozen with a wonderfully descriptive sound-effect caption at the bottom of the screen. "Eldritch humming," is one (eldritch being a synonym for "supernatural"). "Desiccated withering" is another, plus "wet writhing" and "sibilant trilling".
INSTAGRAN: MEET THAILAND’S NEW GENERATION OF OVER-60S INFLUENCERS, guardian
A digital training scheme designed for over 60s by the Thai Media Fund, a government agency, aims to help Thailand’s rapidly ageing population use social media more effectively and to generate their own content.
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