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IRL TikTok and Gucci Gamers
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*This first came up last month, but I felt it was worth resurfacing because people are really honest to goodness getting horns cut into their hair.
SHEIN IS THE FUTURE OF FAST FASHION. IS THAT A GOOD THING?
We can all answer the rhetorical question without reading the story (though you should read it): It’s not a good thing! One interesting/terrifying insight is that they place initial orders as small as 100, and “if a specific top goes viral overnight on TikTok” they can “instantaneously ramp up production on the garment and place additional orders depending on demand.” vox
LEVEL UP: GUCCI MAKES GAMING HISTORY WITH 100 THIEVES
HOW LOUIS VUITTON AND OTHER LUXURY BRANDS CRACKED 1 MILLION FOLLOWERS ON TIKTOK
“By creating unique content, eschewing the protective brand image that is more common on platforms like Instagram and showing unfiltered behind-the-scenes footage.” But having the LV handle — and being one of the most revered brands among Gen Z — certainly doesn’t hurt either. glossy
HOW 100-YEAR-OLD ARCHITECTURAL DIGEST IS BECOMING A BRAND FOR A YOUNGER AND MORE DIVERSE AUDIENCE
AD’s pivot-to-relevancy — led at least in part by former Teen Vogue eic Amy Astley who also happens to be my former boss — has been fascinating to watch. I have many thoughts, but mostly I’m just happy to see a magazine doing anything other than folding. digiday // Related: Why the spiral lamp is sitting at the center of a cultural swing. ad
YOUNGER EMPLOYEES FEAR BEING LEFT BEHIND BY REMOTE WORK
40% of college students and recent graduates say they prefer fully in-person work (likely because they haven’t spent half their lives in an office),and74% of young people say they’ll miss “office community” (the Covid-times romanticizing of “water cooler” chit-chat is really something). axios
One last thought:
*This is not about the startup** you think it’s about but if you have thoughts/guesses, you know where to find me. 🤗
**Though, really, isn’t it about every startup?