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JJJound Docs and Bilibili Mania
Your daily digest of youth culture
79% OF AMERICANS HAVE BOUGHT USED CLOTHES, WITH MILLENNIALS LEADING THE WAY
Despite the growing popularity of thrifting and secondhand clothing on Gen Z-heavy platforms like TikTok, just 18% of Gen Z respondents said they buy used clothing at least most of the time. Another 65% of Gen Z respondents said they buy used clothing rarely or sometimes.
A GUIDE TO BILIBILI, CHINA’S GEN-Z HANGOUT
The “high-energy, long-form video streaming platform founded as a hub for anime, comic and game (ACG) enthusiasts” — which requires an entrance exam of sorts to join — is now going mainstream. bof
In order to comment on and upload content, users need to score at least 60 marks out of around 100 multiple-choice questions, which reportedly tests wannabe members on everything from ‘geeky’ scientific facts like the distance between the Earth and the moon to popular culture trivia from fantasy fiction series like the Harry Potter franchise.
GWYNETH PALTROW’S ’90S STYLE IS BACK. THAT’S GOOD FOR GOOP.
Of course teens are getting their ‘90s Gwyneth Paltrow gear from Depop, not Goop… wsj
WHY EVERYONE FROM OLIVIA RODRIGO TO MULTITASKING MOMS IS WEARING A MINI BAG
“After a mostly handbag-free lockdown, women are rethinking their overstuffed carryalls, those bottomless, 13-plus-inch bags they used to lug to work.” Hmmm…I think it’s easy to be a celebrity with a tiny bag — and a personal assistant — but I don’t buy their functionality for every day. But hey, fashion over function. wsj // Related: Chanel suit finds new fans in Gen Z channelling ‘90s nostalgia. guardian
SOCIAL-MEDIA MANAGER, THE MOST MILLENNIAL JOB, COMES OF AGE
And we can expect Gen Z — a generation that’s literally grown up with an iPhone in their hand — to push it forward even faster. wsj
Many social-media specific jobs still offer lower salaries than comparable fields like marketing. The average annual salary for marketing managers is $102,496 and $109,607 for marketing directors on Glassdoor, according to a spokesperson for the jobs website. Meanwhile, the average annual salary is $67,892 for social-media directors and $47,908 for social-media assistants.
GEN Z IS LEADING THE BOTTOMING REVOLUTION ON TIKTOK
One last thought: