After School by Casey Lewis

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Johnny Rockets and Dirty Words

afterschool.substack.com
After School: Daily

Johnny Rockets and Dirty Words

trending garbage bags within

Casey Lewis
Aug 24, 2022
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Johnny Rockets and Dirty Words

afterschool.substack.com

The first Gen Z candidate wins a congressional primary; after Roe, teens are teaching themselves sex ed, because these damn adults sure won’t; Balenciaga’s $1,790 garbage bag is already a success; and Chase Sui Wonders, Bodies Bodies Bodies star and Anna’s niece, is in Madewell’s fall denim campaign.

INSTAGRAM IS PROTOTYPING A BEREAL MURDER CLONE, theverge
Meta has confirmed that it’s internally prototyping a new Instagram feature that’s suspiciously similar to BeReal. Called “IG Candid,” the feature mirrors BeReal by prompting the user to share an authentic photo at a random time each day.

BRANDS LIKE CHIPOTLE AND E.L.F. ARE CHASING BUZZ ON BEREAL, BUT WILL THE LOVE AFFAIR LAST?, fastco
I feel pretty confident in saying the love affair will not last.

TO GET IN ON #RUSHTOK, TARTE SENT PRODUCTS TO 30,000 SORORITY HOPEFULS, glossy
#RushTok has 778.6 million views on TikTok. #BamaRush has 1.8 billion views. How is Tarte the only brand to jump on this opportunity?

To make that happen, the brand sent two of its best-selling products, the recently-launched Tartelette Tubing Mascara and the TikTok-favorite Maracuja Juicy Lip Balm, to 30,000 rushees at schools including the University of Alabama, Florida State University, University of Mississippi, University of Arkansas, University of Georgia, University of Texas, University of Tennessee and University of Auburn.

BILLIONAIRE RAY DALIO JOINS CAPP’S CAMPAIGN TO BECOME THE BANK OF GEN Z, qz
It’s hilarious that Cash App hopes to become Gen Z’s preferred mobile banking and payments tool by tapping…73-year-old Ray Dalio.

‘IT’S NOT A DIRTY WORD’: THE GEN Z SEX TOY BRAND TAKING ON BIG TECH, adweek
Wait, you’re telling me Gen Z does have sex???

Over the course of 2022, Lelo has been skirting this censorship with a campaign on TikTok designed to raise awareness and buzz around its range of toys for women. The result was a campaign…which didn’t show products or mention the term “sex” but instead replied on comedy sketches and educational content to drive clicks to the website. It worked, garnering 1.8 million views and 13,000 clicks, as well as 65% engagement rate.

One last thought:

Twitter avatar for @jackcorrbit
Jack Corbett @jackcorrbit
dimes square is like johnny rockets but instead of being themed as a 1960s diner it's themed as a Bunch of people I don't want to see
3:36 PM ∙ Aug 23, 2022
312Likes9Retweets

thank you devin <3

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Johnny Rockets and Dirty Words

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