Jortsmergency and #DemetraEffect

after school weekend edition

Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫

Today we’re talking about:

• The most popular shoes and backpacks for back to school, according to TikTok

• The rise and fall of tradwives 

• Some truly wild Ballerina Farm TikTok data

• Hot Mess Summer

• Ashtin Earle is the new Earle to know

• A TikTok meme brands should try

• An unannounced Gap collaboration that the girlies are already excited about

• Lululemon’s leggings crisis

• Can Adidas make its classic dad shoe cool?

• The Coach bag everyone is buying 

• Glossier’s TYB launch

• I hit 1M views on TikTok!

Plus everything else that happened this week in style, beauty, and culture, and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:

@mothernaturesb1tch#booktok #bookrecommendations

Tiktok failed to load.

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