Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫
Today we’re talking about:
The most popular shoes and backpacks for back to school, according to TikTok
The rise and fall of tradwives
Some truly wild Ballerina Farm TikTok data
Hot Mess Summer
Ashtin Earle is the new Earle to know
A TikTok meme brands should try
An unannounced Gap collaboration that the girlies are already excited about
Lululemon’s leggings crisis
Can Adidas make its classic dad shoe cool?
The Coach bag everyone is buying
Glossier’s TYB launch
I hit 1M views on TikTok!
Plus everything else that happened this week in style, beauty, and culture, and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:
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