Kia Boyz and Corn Kid
after school weekend edition
Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.
Last week, Girls Night In published my latest “Ask a Gen Z” column, in which I…ask Gen Z stuff! This month’s question was: What Is Gen Z Actually Wearing? I spoke to quite the spectrum of Gen Zers — a high schooler from Connecticut, a few post-grad Brooklyners — who all had super interesting things to say.
My conversation with 15-year-old Paloma lasted almost an hour and was overflowing with fascinating intel, much of which did not make it into that actual piece, so I wanted to highlight a few more takeaways here:
Skincare is huge and young people are spending cash on the good stuff. She name-checked The Ordinary (which is not expensive but is also not, like, Clean & Clear), Sol de Janeiro, Glow Recipe, and Laniege (the Lip Sleeping Mask and the Water Sleeping Mask, specifically).
The best quote from our talk: “Drunk Elephant is just okay. It’s a little overhyped. It's more for, like, 12-year-olds that want to be 15-year-olds.”
She likes Glossier but prefers buying makeup IRL and doesn’t have one local. “I think being in-stores is super-important; I don’t do a whole lot of shopping online, I like to actually go to stores, and that’s the same for a lot of my friends.” Lucky for her — and for Glossier — that they’re entering Sephora next year.
She loves Lululemon and Alo Yoga, a brand I’ve never thought much about until she mentioned it. Now I see it everywhere, and in fact, they’re also debuting their first luxury rtw collection at NYFW this year.
Read the full piece here, if you’d like!
We have a ton to cover today — two weeks of internet! — including:
Unexpected Hot Girl Footwear™
CEO of the Treadmill Strut™
The rise of “that golfer, ‘your dad’s bomber jacket’ aesthetic”
Joey Potter fall
Can a startup make Gen Z care about video e-com?
Can a retailer make Gen Z care about NYFW?
Corn. Kias. Cores!
2,000 words on trends, TikTok, and ridiculous internet theories
Plus everything I’m buying, reading, listening to, etc.!