Lalala Girls and #DietCokeBreaks
after school weekend edition
Welcome back to After School ✨weekend edition✨. Think of the daily letter as the CliffsNotes; this is the extended version for paid subscribers.
I’ve been spending less time on Twitter (for obvious reasons) and instead of using those hours in productive ways, like learning a new hobby or reading a novel or going to yoga, I’ve instead just been scrolling on TikTok like a maniac. There has been a notable upside to this time investment: my FYP has never been better, which means there are more TikToks than usual embedded below.
I’ve said this before, but researching and writing this weekend edition is consistently the highlight of my week. It leads me down many fascinating rabbit holes, and I always come out the other side having learned so much. Thank you for giving me an excuse to spend too many hours on the internet. I could spend the entire weekend working on these, but then they would be 20,000 words instead of 3,500 and also I would no longer have a social life.
Today we’re talking about:
The cool-girl jewelry launch
The budget retailer Gen Z is obsessed with
The Laura Ashley-aissance
How Crocs just..keeps…growing
The unexpected hoodie TikTok sold out
The next Panera baguette
Shoppy-shop olive oil vs shoppy-shop olive oil
The fast-food jingle that’s taken off
Cassette tapes are the new records
Cruises are the new road trips
The rise of the lalala girl
The virality of “Diet Coke breaks”
The Gen Z wedding that just might define this generation
And everything else that happened this week in brands, trends, and internet culture. As always, scroll to the end for everything I’m reading, buying, watching, and listening to.