Lexxola Hype and Indie Luxxury

Your daily digest of youth culture

Jul 16, 2021

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Khaby Lame will soon overtake Charli D’Amelio as TikTok’s biggest star, how a single pair of sunglasses became the ultimate Gen Z calling card, meet TikTok’s hot sauce oracle, Cardi B and Normani get wild, and…

TODAY’S ‘GOSSIP GIRL’ FANS WANT THRIFT AND A NEW THREDUP PARTNERSHIP WILL PROVIDE IT

1) If the new GG is as bad as the reviews say it is (I watched 10 minutes and had to turn it off), “today’s Gossip Girl fans” will be an incredibly small market size. And 2) Does Gen Z even know who costume designer Eric Daman is, let alone want to own a box of resale clothes “curated” by him? And 3) Sorry, but lol:

The styled boxes range in price point and sizes and are curated by Daman. Three stylized boxes offer access to the signature New York City style infused into the show: The Upper East Side Thrift Box (A-line dresses, flats, blouses), The Lower East Side Thrift Box (leopard print, leather and LBDs) and The Brooklyn Thrift Box (fanny packs, oversize tops, biker shorts). wwd

WALMART HOPES TWO NEW BRANDS WILL LURE BACK-TO-SCHOOL SHOPPERS

In adding Justice (the tween mall staple) and Bubble (a DTC Gen Z skincare brand), “the retailer is trying to position itself as an accessible destination for fashion.” This, of course, is just one of many things they’ve tried to become a “destination for fashion” — in the last year or two, there’s also been the Scoop partnership, the Thredup collab, the Zeekit acquisition, etc. adweek

HOW COVID TURNED SMALL BEAUTY BRANDS INTO LUXURY STATUS SYMBOLS

From Harry Josh's signature green wave-setting barrettes to Dieux Skincare’s highly-instagrammable eye masks, indie luxe took off in the pandemic and doesn’t seem to be going anywhere. allure // Related: After going dark in May, Kylie Jenner’s lip kits are back on the market — along with a rebranded cosmetics line — all of which she debuted yesterday in a shoppable livestream. glossy

SUN-CARE PRODUCTS FOCUS ON CULTIVATING YOUNG CUSTOMERS ON TIKTOK

“As a result of Habit’s viral TikToks and pandemic-related supply chain issues, the No. 41 Mister has sold out three times since its release and was only been in stock for 43% of the last year.” glossy

New Music Friday Cliffnotes: A partial look at notable singles and albums that came out today

Clairo (good, but not as good as when Rostam was producing her; sorry Antonoff stans); Willow (with Avril Lavigne and Travis Barker, which tells you exactly what it sounds like); Lil Uzi Vert and Trippie Red (I have it on repeat); Kevin Abstract (very good, but not his very best); Pop Smoke (with many many people but most importantly with Pusha T and Kanye, who really need to release another album together soon).

(I might do this weekly, or I might never do it again — but do let me know your preference if you have one!)

One last thought:

Social Justice Bard @SJ_Bard

Say the line

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