Live Quitting and Shame Fame

"my brain is a computer"

Good morning from Mykonos! I’m traveling for a few weeks, so this newsletter — which is usually sent Monday through Thursday around 7am EST — may be a little sporadic.

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Kendall Jenner walked the runway at Jacquemus; Marc Jacobs’ fashion show notes (described by NYT as “those often silly descriptive passages that purport to explain the genesis of a collection”) were written with ChatGPT; Olivia Rodrigo announced her sophomore album GUTS; and Harry Styles’ Pleasing hired an ex-Gooper as CEO.

HOW DO YOU MARKET ANNE FRANK TO GEN Z?, gq
Eeesh what a headline! Says Mickey Rapkin, who is making his directorial debut with a short film called The Anne Frank Gift Shop: “There’s this idea that young people have access to too much tragedy…They have their phones and they’re constantly being bombarded with horrible things happening in the world. Scientists legitimately have a name for this phenomenon — empathy fatigue — that organizations have to deal with.”

WHY CPG STARTUPS LIKE POPPI AND RITUAL ARE LAUNCHING THEIR FIRST CTV ADS THIS SUMMER, modernretail
Brands are looking to CTV ads to reach younger shoppers — specifically, Gen Z who now only watch TV through streaming services. Estimates from digital marketing agency Septeni Global suggest that CTV ads, which are cheaper than regular TV ads, will outpace every other major ad format with a growth rate of 21.2% in 2023.

TIKTOK ANNOUNCES IT WILL ESTABLISH A YOUTH COUNCIL IN HOPES OF BUILDING A BETTER PLATFORM FOR TEENS, nbcnews
The council — “which will comprise teenagers, will provide the company with feedback from younger users about their experiences with TikTok” — is the “brainchild” of Cormac Keenan, the head of trust and safety at TikTok. IMO, every consumer company should have an advisory made up of their target audience and I’m surprised TikTok was not already doing this.

MACKENZIE THOMAS, THE TIKTOKER WHOSE SHAME LED TO HER FAME, nyt
The 24-year-old has amassed more than 440,000 followers on TikTok by posting videos in which she monotonously reads aloud old diary entries. “How are the boys at school supposed to understand me when my brain is a computer?” she ponders in an entry from 2012.

GEN ZERS ARE ‘LIVE QUITTING’ THEIR JOBS ON SOCIAL MEDIA, nypost
#Quittok, a hashtag filled with clips of people — mostly young — recording themselves live-quitting, has over 50 million views on TikTok. Having quit a job or two in my life, I can imagine nothing worse than having to rewatch myself fumble through a resignation on video.

MILLENNIALS FEEL SHAME ASKING THEIR PARENTS FOR MONEY, bloomberg
Only 28% of millennials and Gen Zers answered “not at all” when asked if they still relied on their parents for financial support, and more than half said they were “somewhat or very” dependent on money from their families. Maybe because they’re all live-quitting.

FEWER YOUNG WOMEN CARRYING HANDBAGS THESE DAYS, wwd
More than 60 percent of women ages 35 and older report that they always carry a handbag, compared to only 39 percent of women ages 18 to 34 — which is reason to worry for the $8.8 billion handbag market in the U.S. When younger women do buy bags, they’re more apt to purchase tote bags; shoppers; fanny, waist, and chest packs; backpacks, and small crossbody styles, the survey found. This is definitely true to my personal experience; pockets > purses!

One last thought:

@borsoi @borsoi ♬ GTA San Andreas Theme (Remake) - Ben Morfitt (SquidPhysics)

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