Lorem Pop and Bottega Crocs

Your daily digest of youth culture

Demi Lovato comes out as nonbinary, A$AP Rocky says Rihanna is the love of his life (mine too), Naomi Osaka has a Levi’s collab in the works, Gen Z is making emo cool again, and…

WILL LOOSER FITS UNLOCK MORE OPPORTUNITIES FOR SUSTAINABLE DENIM?

The shift away from skinny jeans, while bad for geriatric millennials, could be good for the environment. sourcingjournal // Related: A new study from WashU found that 82% of consumers would now pay more for a value-aligned brand, 43% of people would pay twice as much and 31% would buy the value-aligned brand at any price.

FACEBOOK DEBUTS ‘LIVE SHOPPING FRIDAYS’ FEATURING BEAUTY, FASHION AND SKINCARE BRANDS

Abercrombie and Fitch and Sephora are among the brands participating. techcrunch // Related: Brands craving connection with consumers turn to livestreaming. retaildive Also interesting: How Beekman 1802 — purveyors of goat soap — became a livestream shopping behemoth. glossy

HOW A SPOTIFY PLAYLIST BECAME GEN Z’S TRL

“Generation Z decides for itself what the next big thing is, whether anyone who owns a suit notices or not.” A solid look at the power of Lorem. w

WHAT ARE PEOPLE SHOPPING RIGHT NOW? VOGUE TOOK TO THE STREETS TO FIND OUT

The youths are buying UO sweatshirts, Bottega Veneta Crocs, and lots of Celine. vogue

WHAT GEN Z IS REALLY WEARING TO GRADUATION

Statement sleeves and silk slip dresses; no Bottega Crocs here. whowhatwear

THE INTERNET’S SHREK OBSESSION WILL LIVE ON FOREVER

Twenty years after the movie hit theaters, it remains a ubiquitous online fixation for millennials and Gen Z (even though they weren’t born when the movie came out). ringer

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