Magic Mushrooms and #MilitaryCurves

“investy g”

Bad Bunny, BLACKPINK, and Frank Ocean are Coachella’s 2023 headliners; an “investy g” into why British people love to abbreviate things; Glossier is expanding into deodorant; and “man on the street” TikTokers are a public menace.

TIKTOK UNDERCUTS SOCIAL MEDIA RIVALS WITH CHEAP ADS IN BATTLE FOR GROWTH, ft
TikTok is reportedly poised to take a larger piece of the digital ad market by offering cheaper ad spaces than its rivals. Gotta sock that money away while they can — as of yesterday, Europe has officially turned on TikTok, and there are now TikTok bans in nearly two dozen states.

HOW E-GIRL INFLUENCERS ARE TRYING TO GET GEN Z INTO THE MILITARY, dazed
With full-face E-girl make-up, drawn-on freckles, and a rosy nose, the 20-year-old is the face of an unsettling new breed of E-girl garnering millions of views online. She posts thirst traps inside choppers and pouty selfies with assault rifles, with hashtags like #pewpew and #militarycurves.

YOUNG, EDUCATED AMERICAN MEN ‘QUIET QUIT’ JOBS THE MOST DURING COVID, bloomberg
Men aged 25 to 39 worked 16 fewer hours annually — voluntarily as opposed to layoffs — between 2019 and 2022. Those with higher earnings and already working the most hours had the biggest reductions.

TINDER FINALLY WANTS TO DEFINE THE RELATIONSHIP, wapo
The dating app is struggling with Gen Z, and young women in particular. They’re trying to win this cohort over by offering a new “relationship goals” feature that lets users describe what kind of match they are looking for (i.e. “long term but open to short term”). The company also plans to offer women a more curated offering to improve the quality of matches.

COULD MUSHROOMS BE THE DRUG TO FINALLY CURE EATING DISORDERS?, thecut
During one ceremony, the mushrooms encouraged her to “try to be kinder to myself and other people,” she recalls, and to let go of the expectations of others. “If they don’t like me, that’s okay.” The sense of newfound freedom that accompanied this epiphany sparked a song lyric from Taylor Swift to play on a loop in her head like a prophecy: “Sacred new beginnings that became my religion.”

One last thought:

big brain idea factory @duanereadeoffi

We need to bully gen z a little more. That’s my solution to the mental health crisis. Bully them so they aren’t freaking out about the state of the union or stewing on their parents divorce instead they are focusing their busy little minds with conforming.