Mall Euphoria and A24 Makeup

Your daily digest of youth culture

May 11

Newly-anointed pop-punk icon Willow Smith is working with Avril, Hari Nef makes Coach look cool, Demi Lovato is searching for UFOs, “Hot Vax Summer” sounds pretty tame, and…

A24 IS LAUNCHING ITS OWN BEAUTY BRAND

The production company — who’s Lady Bird, Midsommer, and Euphoria and whose merch routinely sells out — is making makeup now. There’s no details, but face jewels and chunky glitter will assuredly be in abundance. Speaking of euphoria… dazed

MALL OWNER SIMON’S CEO SEES SHOPPER ‘EUPHORIA’ AS PEOPLE RETURN TO STORES

I’d say that it’s hard to imagine malls evoking anything close to euphoria, but after spending 14 months at home, I wouldn’t turn down a stroll through a maze of chain stores with an Orange Julius in one hand and an Auntie Anne's pretzel in the other. cnbc

TO VACCINATE YOUNGER TEENS, STATES AND CITIES LOOK TO SCHOOLS, CAMPS, EVEN BEACHES

Maybe they should try malls. nyt

TIKTOK WILL HAVE MORE US GEN-Z USERS THAN INSTAGRAM BY YEAR-END

But don't write off Snap yet. They still have the lion's share of teens — tracking to hit 42 million by the end of 2021 — and more than 90% of the US Gen Z population watched Snapchat’s shows and publisher content in Q4 of 2020. adweek

EVANGELICAL TIKTOKERS ARE WINNING THE WAR FOR HEARTS AND MINDS

I touched on ChurchTok last week, but here’s a look at how Christian TikTokers are absolutely taking off in Latin America and Mexico (in tandem with the cultural rise of evangelicals and the decline of Catholicism happening there). vice