Discover more from After School by Casey Lewis
Mall Rats and Milk Mustaches
"you look good"
Good morning! Did you know that teens are still flocking to the mall — really — and that TikTok has launched a new app that’s an Instagram x Pinterest dupe? Today we’re talking about that and more. (I don’t usually send a letter on Fridays, but since we had a day off on Presidents’ Day, it just felt right; see you this weekend for the usual extra-long read.)
GLOSSIER OFFICIALLY LAUNCHES IN SEPHORA, hypebae
This will absolutely be a game-changer for the brand — Gen Z consumers (and the majority of consumers, period) want to try makeup on before they buy it, and currently, Glossier only has locations in Atlanta, Brooklyn, DC, London, Los Angeles, Miami, NYC, Philadelphia, and Seattle. Now, they’ll be available in 600 Sephora stores nationwide.
DO AMERICAN TEENS STILL NEED THE MALL?, eater
One grown-ass woman’s descent into the soul of the American teen on their home turf: the mall food court.
Their names sound indistinguishable — Aubrey, Maddie, Avery — and they are making every effort to be an identical unit the way teenage girls effortlessly can. One remembers her cousin peeing in her grandmother’s lap in the parking lot of this mall, too afraid to tell her loved one what she really needed. They like Lululemon and PacSun and Cotton On; they don’t like Hot Topic or Gap. They check in with their eyes to make sure these are the right answers. I don’t know how to tell them it was the peeing in grandma’s lap that was interesting, but they’ll figure it out themselves sometime in the next decade.
TIKTOK OWNER BYTEDANCE HAS QUIETLY LAUNCHED A NEW APP, LEMON8, IN THE US AND UK, AND IS PAYING CREATORS TO POST, insider
The picture-based app describes itself as a "lifestyle community," and its main feed is divided into a "Following" and a "For You," like TikTok, but can be sorted by content categories like "Beauty," "Fashion," and "Food." Another page, similar to Instagram's Explore tab, includes content organized by hashtags. The app store description also mentions that trending content can be found by "searching keywords."
NEPO BABIES WEAR MILK MUSTACHES IN NEW CAMPAIGN FOR PLANT-BASED BRAND SILK, adweek
A thin, viscous white line — notably, non-diary — tops the lips of Brooklyn Peltz Beckham (David and Victoria), Sailor Brinkley Cook (Christie), Ella Bleu Travolta (John), and Myles O’Neal (Shaq) in this brilliant ad for Silk’s new plant-based milk. Like I said last week re: this Tommy Hilfiger casting, justice for nepo babies! They’re people, too. (Highly-privileged, highly-connected people, to be fair, but still, people.)
WHAT'S REALLY BEHIND THE WAVE OF SADNESS AMONG TEENAGE GIRLS? WE ASKED 9 OF THEM., nbcnews
Marwa Sahak, 16, said she thinks girls’ levels of sadness might be more serious than what was reflected in the survey. Teens her age are trapped in a cycle of comparison on social media, she said — viewing themselves relative to friends, celebrities and influencers, which can worsen insecurities and feelings of inadequacy.
HOT GIRLS, PLEASE GATEKEEP, airmail
Written — ironically (?!) — by noted hot girl Cazzie David.
On a personal level, my horror at “Hot Girls Don’t Gatekeep” really boils down to the fact that you are, plain and simple, bragging. And not just bragging, actually, but double bragging. On the one hand, you are bragging about being hot, and on the other, you are bragging about being a selfless person willing to share your secrets with the lowly public, who so desperately need to be more like you in order to realize their desires.
One last thought: