Micro Oprahs and Roller Rinks
tiktok <3s america
Matty Healy congratulated Congress’ first Gen Z member — who also happens to be a 1975 superfan — onstage in D.C.; Liberty Ross just opened the hottest destination in London (and it’s a roller rink); meet the 23-year-old Indian American who flipped a Republican Illinois district; and people born after 1997 — are they just better?
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TIKTOK LAUNCHES E-COMMERCE FEATURE IN APP TO COMPETE WITH AMAZON, semafor
TikTok quietly entered the U.S. e-com market late last week — juuuust ahead of the holiday season — where it will compete with retail giants Amazon. Semafor points out that by only including U.S. sellers in its shop, TikTok can tout itself as a supporter of small business, a strategy Amazon has long relied on to generate goodwill among elected officials (which TikTok very much needs right now).
HOW APPLE’S ‘ASK APP NOT TO TRACK’ PROMPT HELPED TIKTOK'S WAR AGAINST FACEBOOK, gizmodo
”App Tracking Transparency” kneecapped the Facebook ad targeting systems, motivating advertisers to look for new places to spend their money. TikTok was in the perfect position to offer an alternative to Meta: its popularity was exploding, its newness meant ad prices were low, and it had designed novel advertising models built for the new privacy world order.
GEN Z SHOWED THAT YOUNG VOTERS ARE A FORCE TO BE RECKONED WITH, buzzfeed
According to data, young people were the only age group in which a strong majority supported Democrats. An estimated 27% of Americans between the ages of 18 and 29 cast a ballot in the midterm elections, the second-highest youth turnout rate for a midterm in the last 30 years.
MORE COLLEGES OFFERING ADMISSION TO STUDENTS WHO NEVER APPLIED, wsj
Startups like Niche.com — which piloted a direct-admission program with two colleges last spring and is now working with 14 — are acting like a matchmaker of sorts, allowing students to skip the traditional admissions process and giving colleges direct access to talent (and their tuition dollars).
LABOR MARKET MYSTERY: WHERE ARE THE OLDER GEN Z WORKERS?, wsj
Despite the headline, this is not a mystery. This is the impact of generational shifts like quiet quitting, the creator economy, and Gen Z workplace expectations, and it’s just the beginning.
JELLYSMACK’S NEW PRODUCTION COMPANY WANTS TO TURN CREATORS INTO “MICRO OPRAHS”, fastco
JellySmash, which launched last month “after a year of internal development,” was created to help creators shoot, produce, and edit videos, essentially providing the infrastructure of a production company without the stress of sustaining longterm hires.
One last thought: