Discover more from After School by Casey Lewis
MLM Huns and Meta-Content
seeking A.I.-proof jobs
Megan Thee Stallion is on the cover of next month’s Elle; Reformation expands into handbags — a years-in-the-making launch; $100,000 isn’t the dream salary it once was for millennials as they feel the middle-class squeeze; and Gen Z is shocked by 'incel attitudes' in American Pie movies.
EVEN INFLUENCERS ARE SCARED OF THE INTERNET, theatlantic
The rise of meta-content promises a way to grasp authenticity by acknowledging artifice; especially in a moment when artifice is easier to create than ever before, audiences want to know what’s “real” and what isn’t.
NIKE HAS A PLAN TO TAKE DIGITAL GOODS MAINSTREAM. JUST DON'T CALL THEM NFTS, bof
Nike is one of the biggest forces onboarding new consumers into web3 — second maybe to Starbucks? — and the sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform. What’s noteworthy: They’re not using the term “NFT,” and the assets are payable by credit card but not cryptocurrency.
EVEN WALL STREET INVESTORS THINK GEN Z SHOULD DITCH FINANCE FOR TECH AND GEN ALPHA SHOULD BECOME DOCTORS, fortune
Last week, Bloomberg surveyed 678 investors about the future of work, and almost 40% of respondents said that if elementary-school-age children — aka Gen Alpha—want an A.I.-proof job when they grow up, they should work in health care. For graduating high school seniors, respondents encouraged a career in tech.
WHY REDDIT AND TIKTOK ARE HATING ON MLM 'HUNS', insider
The vast amount of information available about how predatory MLMs work means that Gen Zers are less likely to get sucked in — and the increased pushback on MLMs from documentaries, TikTok, and YouTube videos may also be helping to turn the tide against the industry.
THE LATEST TIKTOK TREND? SHOPLIFTERS AND VIGILANTES, wired
A certain corner of TikTok has turned into Nextdoor for Gen Z.
Videos of alleged petty crimes are proliferating on the app; many of them can be found under the “shoplifter” hashtag, which has 863,200 million views, and “theft,” which has 1.5 billion views. And there are now dozens of anonymous accounts devoted to sharing this kind of content, among them @shoplifterhero, @stolenwatchgroup, and @gasstationthieves0. While the people uploading this content often maintain, like James, that they’re seeking justice or raising awareness, their videos—which typically deploy trending sounds on the app—are a controversial form of entertainment.
HOW TWO MUSIC LEGENDS FOUND THEMSELVES AT SOME ANONYMOUS TIKTOKKER’S MERCY, slate
Drake and the Weeknd do not have a new single; that one-minute snippet you heard was entirely generated by artificial intelligence, courtesy of a TikTokker named “Ghostwriter977.”
One last thought: