TikTok tests a ‘Stories’ feature (and in other TikTok news, interestinggg); Parade is launching a free program to recycle your undies; moon boots are the it-girl footwear of winter 2022; Gen Z fave Lisa Says Gah pops up in Nordstrom; LVMH invests in Aimé Leon Dore, and the We Are Young Festival sounds pretty old, hmm.
THE BLOODY, BRUTAL BUSINESS OF BEING A TEENAGE GIRL, atlantic
I haven’t watched Yellowjackets — how the heck do so many of you have Showtime? — but this piece (and many other glowing reviews) sure makes me want to see it.
Like other shows that filter the high-school experience through a dark, often bloody lens (Euphoria and Pretty Little Liars come to mind), Yellowjackets frames the coming-of-age journey as a psychological horror. But unlike those dramas, it gleefully takes the idea to the extreme, mixing supernatural elements and pitch-black humor into an already pulpy premise. In this stew of hormones, gore, and mordant farce, the series captures the way that growing out of girlhood is an inherently brutal and absurd process.
WHY ARE ALL THESE PEOPLE SHOWERING IN THEIR ARC’TERYX JACKETS?, wsj
No one is covering the weirdo style trends of young men better than WSJ’s Jacob Gallagher, and this piece about “Arcy” to those in the know is especially delightful.
In late December, Ken Ly, 20, a retail worker in Toronto, posted what might be the strangest version yet. In this clip, (which, yes, is set to the YT song) he walks through a club as his friends pour liquor straight from various bottles all over the hood and shoulders of his roughly $300 beige Arc’teryx slicker. Mr. Ly was shocked by how well the jacket repelled this deluge of alcohol. “It did just bead off all the liquor and everything,” he said, adding that the jacket, in his estimation, is worth the money. Or at least, it’s worth three million views.
ALMOST 6 IN 10 US CONSUMERS SHOPPED AT A DTC BRAND IN 2021, retaildive
But! Just 65% of respondents intend to purchase from a DTC brand at least once in 2022, down from 79% from last year. Pretty significant! I would love to know the generational breakdown here…
WHY ONE GEN Z-LED RETAILER IS LIMITING ORDERS PER CUSTOMER, sourcingjournal
Whoa: Last week, it put a cap on the number of orders a customer can place each year. By requiring customers to log in to make a purchase, the platform is able to ensure that no more than 12 orders in a year—which averages one order per month—will be placed by the same customer. By limiting orders, as opposed to items, Toward aims to help mitigate shipping’s environmental footprint.
AMERICA'S YOUTH TURN LEFT, axios
Gen Xers have always been a swing-voting group, but their Gen Z kids (“the most diverse and most educated generation in history”) overwhelmingly back Democrats.
THE RISE OF LEFTIST GUN CULTURE ON INSTAGRAM, mel
Speaking of the left :/
One last thought: