MySpace Fringes and Morning Shedding
after school weekend edition
Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫
Today we’re talking about:
Cannes Lions’ creator strategy
What’s on everyone’s “summer wishlists”
Candy salad trauma dump
Hawk tuah girl
TikTok love triangle
Glossier’s rebrand
Vogue’s Stanley tumbler exclusive
Why a 2010 Alexis Neiers soundbite is trending
“This is going to ruin the tour” is the catchphrase of the summer.
The “Espresso” theory of gender relations
Plus everything else that happened this week in style, beauty, and culture and what I’m buying/reading/listening to. But first, my favorite TikTok of the week:
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Cannes Lions, a five-day conference in the south of France, attracts 10,000 or so ad executives every year. Last year, I was lucky enough to attend, and I was struck by how few Gen Zers were in attendance. As far as panelists go, I counted three — Emma Chamberlain, Yara Shahidi, and Alex Cooper, the latter of who, at 29, is technically a cusper.
It makes sense why young people would not attend Cannes. It is prohibitively expensive with passes starting at just under 4,000 euros (or about $4,300), plus airfare ($1,000 for economy, $15,000 for first class) and hotel (several hundred to several thousand a night).
It also has historically been geared towards C-suite execs, the kind of people who control budgets and have the power to make deals.
But for anything — industries, events, companies — to stay relevant, young people need to be part of the conversation, and at this year’s Cannes Lions, they were.
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