Nature's Botox and Viral Eras
Nature's Botox and Viral Eras
tmz meets the new yorker
Inside the NYC Gala where Young Republicans declared ‘total war’; squishmallows are taking over the world; HBO Max is crumbling, but The Sex Lives of College Girls springs eternal gets a renewal; and meet Teen Vogue's 21 Under 21 2022.
NETFLIX PUTS LAZY GEN Z CONTESTANTS TO WORK IN ITALIAN REALITY SHOW ‘SUMMER JOB’, variety
Sure to be the next series your Twitter timeline can’t stop talking about: Netflix is launching its first Italian reality show, “Summer Job,” in which 10 Gen Zers embark on what they believe will be a dream vacation in a luxury villa, only to discover that they have to work real jobs to pay for their stay. Not the most creative premise, but it certainly sounds better than MILF Manor.
BANANA REPUBLIC IS IN ITS VIRAL ERA — WHAT’S CONTRIBUTING TO ITS SUCCESS, refinery29
The mall staple has quietly become cool again by digging into its archive for inspiration rather than trying to chase trends. Also contributing to its success? Tapping into zeitgeist-y moments, like partnering with Tell Me Lies stars Grace Van Patten and Jackson White (who are definitely dating but have yet to confirm it) on “candid” paparazzi-ish sponcon.
HOW THE BRANDED EREWHON SMOOTHIE BECAME THE UNEXPECTED GOLD STANDARD IN BEAUTY MARKETING, fashionista
"[Haley Bieber's smoothie] legitimately created history in our smoothie business,” says Erewhon VP Vito Antoci. The health food store that doubles as LA’s hottest hangout sold 36,000 units of Bieber's $20 “Strawberry Glaze Skin Smoothie” within the first month. The launch of the model’s debut beauty line, Rhode, coincided with the Erewhon partnership and even used some of the same language as the smoothie to tie the two together. Rhode’s three-piece lineup was marketed as a way to "glaze" the skin, for instance, and included a serum named the Peptide Glazing Fluid (now sold out).
IS THE SECRET TO YOUTHFUL SKIN A ROLL OF $8 TAPE?, wsj
“It’s nature’s Botox,” said Chrissy Briel, a 31-year-old influencer who has been sleeping with tape on her face for about 10 months.
‘HAUL’ VIDEOS, POPULAR ON TIKTOK, ARE GETTING GEN ZERS TO WHIP OUT THEIR WALLETS, morningconsult
Two in 5 Gen Zers have purchased a product after spotting it in a ”haul” video; “get ready with me” and “routine” videos have emerged as popular product discovery channels, too, with nearly a third of Gen Zers having purchased an item from each.
One last thought:
